Lattice

DECEMBER 28, 2015

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. This post is a written Q&A with Colleen Francis of Engage Selling Solutions from 2013 but the content is super relevant today.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

APRIL 22, 2016

If the MarTech industry can come together to help our clients target the right accounts, trigger appropriate campaigns for those key contacts, and engage them with relevant content, we’ll change the entire marketing and sales industries.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

JANUARY 25, 2016

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week. And how should the content be presented so that every employee feels great about Lattice when they go home? Ok, back to content.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100