KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Be Timely & Relevant.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. By comparison, the majority of respondents (61 percent) also stated that they are “very successful” at achieving their customers’ content marketing goals.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

KoMarketing Associates

MAY 15, 2017

As marketers begin to further personalize their content, new research indicates that customers are becoming more receptive to advertising as a result. Approximately 40 percent of respondents said that as of late, they have seen an increasing amount of relevant marketing online.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

JUNE 20, 2019

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. However, 1 in 2 of these individuals believes that the content they receive is irrelevant to their pain points, challenges and responsibilities.

B2B Marketing 122

B2B Marketing B2B Buyer's Journey Content 122

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report. First, the type of personalization tactics they employ are more advanced.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

JULY 10, 2018

As I read the article, it got me thinking about where we are with content marketing. After all, for years we’ve been told things like content is king, content is queen, or content is everything. Just like social media, it’s time for content to grow up. Your content must have a goal. Goals & Strategy.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

MARCH 26, 2019

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. Good storytelling is an art form.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

JULY 13, 2017

New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. Approximately 49 percent believe they need to improve their ability to execute more relevant, targeted creative content as well.

Allocation 121

Allocation Demand Budget Programs Content 121

KoMarketing Associates

AUGUST 15, 2017

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) Here are some of the steps that should be taken when refreshing a piece of content on your website: 1.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Not Enough Time for Content Efforts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

MAY 9, 2017

To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. How are B2B marketers, in particular, using content personalization to their advantage? Do they personalize certain types of content (e.g., Only 18% are leveraging personalized content in their mobile apps.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Outline the Content. Outline the Content. All of this is easier said than done.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

JUNE 19, 2017

Despite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research. Learning takes a lot of time, which is why CXOs need business insights that are comprehensive, relevant and clear,” explain the authors of the report.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. when building out our content strategies.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of? Look at Location.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. But, hold on for a second: I’m not really a journalist.

SME 120

SME Content Marketing Proposals Work Management 120

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. To prove ROI, marketers first need to understand why the content is successful and how is driving value for the target audience.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

OCTOBER 22, 2015

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Sustenance, but no joy.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

KoMarketing Associates

FEBRUARY 16, 2017

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. million pieces of content on Facebook every minute of every day. You will have to raise your CPC when running more “niche” content.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

KoMarketing Associates

JULY 22, 2020

Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals. Then, if or when you would like to expand your audience, consider lookalike audiences for further reach.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. It’s important to always think about quality of content, even as you’re faced with strict deadlines. Need Content Ideas?

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

JANUARY 19, 2017

It’s also the mentality of many content marketers – in other words, if you put together a rockstar blog post, your audience will flock to your website to read it. Content marketing is about much more than creating content, although that’s certainly part of it. Focus on content measurement.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 11, 2014

But what in the heck does this have to do with content marketing? How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 8, 2015

In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120