Kaon

JANUARY 8, 2016

How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company? The most effective way to transfer relevant knowledge to the prospect is to engage them directly in the discovery of this information themselves.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

JULY 27, 2015

CEOs are also relying on the CMO to make the connection to the customer, introducing the CEO to key thought leaders in relevant markets and to key customer decision-makers. C-level sales executives have also broadened their expectations of marketing – from generating high-quality leads to providing sales enablement platforms and content.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

FEBRUARY 28, 2019

Along with the virtual product, key messages are displayed to reinforce what the customer is seeing and experiencing and aid the “layman” salesperson in mastering the relevant corporate, brand, and product message.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

JUNE 16, 2015

The more relevant the content posted is, the more likely a company will engage with the Gen Y generation. Social media marketing can be challenging in capturing this generation’s attention if companies are not following the popular trends or posting interesting content. Value-Based over Price-Based Selling.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

AUGUST 2, 2017

As with all new solutions, the key to being successful is to marry the content of the experience with the appropriate technical approach. Customers appreciate these kinds of experiences because they have both the emotional connection and the benefit of learning something relevant and useful. Marketing Applications.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

OCTOBER 21, 2015

Determine the content you want to include. In developing the content to accompany the virtual tour, Hagay combined frontline sales details with high-level marketing insight to most effectively present the product’s value in a way that customers could immediately understand and embrace.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. The objective of content marketing has shifted from lead generation to developing effective engagement. Make content personal. Focus on engagement .

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

JULY 10, 2020

An interactive experience is a nonlinear and personalized way for prospects and customers to learn about relevant solutions, products, and the overall value of a company’s offerings. Give the customer control of the application by putting them in the driver’s seat. Marketing tools. An extensible platform. Online and offline.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

OCTOBER 4, 2019

Kaon’s platform is what empowers sales teams to articulate competitive value differentiation, using the application, in a concise, consistent, engaging, and relevant manner. These stories engage prospects early and often; studies have shown that interactive content generates two times more conversations than passive content.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

DECEMBER 9, 2015

In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general. Smart buyers have researched all of the content available online, and they will have already gathered the feature/function comparisons themselves. Gavin Finn, Ph.D.,

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100