Everything Technology Marketing
APRIL 4, 2011
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated. Holger Schulze hhschulze@gmail.com
Everything Technology Marketing
FEBRUARY 19, 2011
It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.
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Everything Technology Marketing
MAY 24, 2010
Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. With compelling content that is relevant, valuable, and of high quality. Other tactics are still relevant and effective. How do they impact the buying process?
Everything Technology Marketing
OCTOBER 14, 2009
As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Welcome to the new blog "Everything Technology Marketing". Enjoy the blog!
Everything Technology Marketing
MARCH 14, 2011
In addition to your unique business and functional message, make sure to also embed a unique version of the “generic” cloud value proposition (lower cost and complexity, higher flexibility, faster on-boarding, seamless scalability, etc) into your marketing message and make them relevant and specific to your offering. (3)
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