eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

Everyone usually gets exactly the same content i– even though their needs and interests may be different. The result is that prospects get content that isn’t relevant to them – not the right time, nor the right content – which may cause prospects to disengage, or worse – unsubscribe. Patience is a virtue.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. It’s important to address a disclaimer.