Digital B2B Marketing

SEPTEMBER 2, 2014

Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. For your email marketing to be relevant, you need to know what they are interested in now , not six months ago. You can’t rely on your own data. Of course we get it wrong!

B2B Marketing 100

B2B Marketing B2B Click Rate Marketing Automation Services 100

Digital B2B Marketing

APRIL 29, 2014

It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. Native published content functions like the publication’s own editorial content. The Reality of Marketing Content.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

DECEMBER 2, 2013

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Select Your Content Carefully. The content you should use depends on how the lead generation program is structured. Content For Fixed Promotional Package. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. Your Turn If you are willing to share, how do you measure the thought leadership impact of your content marketing?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

MAY 9, 2011

Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers. A major element of sales and marketing alignment is establishing how a prospect is handed from marketing to sales, when they return to marketing, and ensuring nurturing communications use the most relevant communication.

Marketing Management 100

Marketing Management Demand Generation Agencies Demand Generation B2B Sales 100

Digital B2B Marketing

NOVEMBER 17, 2011

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Remove registration forms and increase the reach of your content by 10x to 100x. By curating instead of creating content, you can save 100′s of hours every year.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Remove registration forms and increase the reach of your content by 10x to 100x. By curating instead of creating content, you can save 100′s of hours every year.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 6, 2012

B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Your Turn Is creating and changing an audiences perceptions a missed opportunity in B2B marketing or a relic from the Mad Men era that is no longer relevant today?

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

AUGUST 11, 2011

Although it may seem absurd, this question is relevant today for two reasons: Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents. Hand Over Content Control. Although some had good content, because of the volume, it become noise.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

MAY 24, 2011

The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution. Filed under: Content , Demand Generation. In my opinion, the key was a solution created specifically for every company, including a 40 page recommendation. You just might get a quick sale.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

JANUARY 24, 2013

If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. This blog may have great content, but without the commitment to see it through, it loses momentum as quickly as it gains it.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

DECEMBER 1, 2011

Only two people told me they liked the ads or the ads were relevant. Another example of marketers not being aligned with their audience is comparing the content valued by marketers and by buyers. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Only two people told me they liked the ads or the ads were relevant. Another example of marketers not being aligned with their audience is comparing the content valued by marketers and by buyers. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JANUARY 20, 2014

Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content. Ads are (occasionally) targeted and relevant to discrete audiences, using retargeting or through data providers like Bizo.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. In order to serve things that are relevant to me, you need to know something about me. How will marketers do this? Data, of course. …one thing has been missing.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

DECEMBER 8, 2011

Consider Context Limit your retargeting campaign to content that is contextually relevant or on an adjacent topic (for instance, business content for an enterprise technology offering). Staying in contextually relevant areas limits the chance your audience feels your banner ads are following them around the web.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. Develop social media profiles for Jamie on the core relevant networks for your target audience. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content.

Thought Leadership 100

Thought Leadership Campaigns B2B Thought Leadership Profiling 100

Digital B2B Marketing

JULY 19, 2012

Check Their Focus You could review all of the content, but you don’t have time. Weed out any options you can before you brew a pot of coffee and sit down to read the last month’s worth of content from each site. Are the tags on Delicious relevant or do they reveal a different focus? The rest are a mixed bag.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

MARCH 24, 2011

Most of the content is useless , I’m not giving up my information for that. Content is distributed freely, newsletters require only an email address. Regrettably, not all marketers are ready to take this leap and set their content free, even if they should. I hope we will see more marketers ungate more of their content.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

NOVEMBER 12, 2013

Part 1: Lead Generation Alternatives to a Content Syndication Network. Madison Logic promotes content across a broad network of topical sites. Some B2B publishers have introduced a broad range of offerings that include research, content creation, advertising and lead generation. Co-Sponsored Content. Purchased Contacts.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

MARCH 4, 2011

Ziff does not rent their lists only to a carefully-selected list of companies with timely and relevant information. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. They rent their list to most companies willing to pay the expense. Lower List Quality.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

For many B2B marketers, the data is more relevant than Facebook. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. LinkedIn has tremendous B2B data for targeting advertising. Resisting this trend is benefiting LinkedIn. Business Leisure Time.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 5, 2012

Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content. I recently explored Why Your Content Will Never Be Good Enough.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Profiling 100

Digital B2B Marketing

JANUARY 6, 2015

Content has lost its crown, it is no longer the great difference maker. They will use what they are learning from marketing performance and what is happening in the world right now to communicate in ways that are uniquely impactful and relevant right now. Look for one of the “marketing cloud” companies (i.e.

Planning 100

Planning B2B Marketing B2B Paid Search Agency 100