Customer Experience Matrix

AUGUST 8, 2015

So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products. In addition, the data is aggregated by assigning the original Web content to standardized categories. A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JANUARY 15, 2010

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

APRIL 27, 2017

Vendors have addressed this either by reducing the required effort through easier-to-use interfaces, content templates, and prebuilt campaigns, or by providing services that do the work on business owners’ behalf. Propel will include default content tailored to a particular industry or product.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

FEBRUARY 7, 2016

A closer look found that 13 appeared on both sites, that each site listed several relevant vendors that the other missed, and that both sites listed multiple vendors that were not really relevant. I've also added a few notes based on the closer look I took at each system in order to classify it.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2016

The treatments are usually executed through external systems such as email service providers, CRM, or Web content management. Eligibility and relevance rules can ensure the chosen messages are truly appropriate. Message contents can be drawn from a repository within ONE or from an external asset library.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Acxiom last week released a new “social media marketing” solution called Relevance-X Social. What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JANUARY 10, 2012

This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The goal in both cases is to recommend changes that will improve search marketing results.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. B22B lead generation vendor True Influence today announced a new product to help fill these gaps.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MAY 24, 2016

Indeed, I’ve been telling clients for some time now that they will need a mix of consolidated and federated sources, with federation clearly the right choice for contextual information that is only relevant in a small number of situations.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

JULY 10, 2012

A campaign that just presented the most relevant materials would have a vastly simpler structure – essentially a big loop that kept coming back with more messages, which would only differ in which offers they included. Of these two proposals, the first one is the more radical since it implies a change in the structure of nurture campaigns.

Top of Funnel 120

Top of Funnel Marketing Funnels AIDA Lead Ranking 120

Customer Experience Matrix

OCTOBER 6, 2015

Marketers are backing those opinions with money: when Winterberry Group asked a select set of senior marketers what was driving their investments in data-driven marketing and advertising, the most commonly cited reason was the need to deliver more relevant communications and be more customer-centric.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

APRIL 14, 2012

The system also lacks dynamic content, custom data tables, and sophisticated user rights management – but those are more relevant to larger firms than Infusionsoft’s target customers. The new release adds some missing marketing features but doesn’t incorporate social media, blogging, or Web site management.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

FEBRUARY 26, 2012

I keep a distant eye on the space because it’s relevant but there are too many choices to track it closely. content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. Bear in mind that there are plenty of other products that focus strictly on content distribution.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. This relevance motivates the recipient to actively explore the marketing offer and assess whether its source is credible.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

APRIL 18, 2012

Few would be considered relevant for most B2B campaigns. Act-On Software added dynamic content , progressive profiling, new survey components, search engine optimization meta-tags and source tracking, and performance reports. Indeed, Marketo already had a reasonable set of B2B social marketing features.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Customer Experience Matrix

FEBRUARY 21, 2016

Looking at other business functions relevant to marketing, the study sees most types of creative jobs as relatively safe and most types of sales jobs at risk. Frey and Osborne did their calculations based on the assumption that it will be hardest to computerize jobs that require manual dexterity, creativity, and social perceptiveness.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 6, 2016

Among the more relevant firms, I noted a high concentration of reporting tools, including freshlime , hipdash , cloudlink , graphly , and Wicked Reports. I think interactive content is an extremely important tool for engaging prospects, but have been frustrated at the time and cost it has taken my own clients to deploy it.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MAY 15, 2007

Another provides Web content management. Those applications may sound barely relevant, but all are enriched with analytics in ways that make perfect sense. Web content management also includes functions that let business objectives influence the content presented to visitors. A third provides keyword bid management.

Marketing Management 120

Marketing Management Cost Per Click Paid Search Agency Companies 120

Customer Experience Matrix

JUNE 18, 2007

What makes that relevant here is Socrates’ contention that virtue is the ability to measure accurately—in particular, the ability to measure the amount of good or evil produced by an activity. I reread Plato’s Protagoras over the weekend for a change of pace.

Marketing 120

Marketing Course Positioning Relevance 120

Customer Experience Matrix

APRIL 3, 2007

That list was based on a close parsing of the relevant Web sites. Upload user content. User-provided content might be considered shorthand for all the Web 2.0 Download paid content. You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. Au contraire.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

JANUARY 3, 2007

What makes marketing mix models relevant to customer experience management? An advanced model might also incorporate the contents of marketing messages and the behavior of different customer segments. The general skills needed to build and calibrate marketing mix models are also relevant to customer experience modeling.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

JUNE 13, 2007

But known user roles and security issues are certainly more relevant to business than consumer search engines. And, although Ultraseek doesn’t mention it, Web search engines don't generally support some other features, like letting content owners tweak results to highlight particular items, that may matter in a business context.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

MARCH 1, 2007

I hope you appreciated that yesterday’s post about reports within the sample Lifetime Value system was organized around the questions that each report answered, and not around the report contents themselves. You DID read yesterday’s post, didn’t you? Every last word?) On reflection, this is a silly line of thought.

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

JULY 30, 2009

For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The system’s heart is clearly search engine optimization and the supporting features to generate content (blogs and Web sites), receive the resulting traffic (landing pages) and analyze the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 25, 2009

These have important technical and cost implications, but they aren't relevant to this post. And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Users build the segmentation statements by selecting data categories (visit activities, contact attributes, campaigns, lists, Web forms, traffic source) and then choosing attributes relevant to each category. Many vendors use a similar approach, which I consider the best method for helping non-technical users to create complex segmentations.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 15, 2009

Summary: a new Aberdeen Group report argues that Web content management systems should add customer management features and will ultimately compete with traditional marketing automation products. I’ve been convinced for some time that Web content management systems (CMS) will become important platforms for marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 7, 2018

We could even add a few more relevant questions to better assess the resources available to each user and further refine the recommendations. A more suitable class of system would be the interactive content products used to generate quotes and self-assessments. There are lots of these and it will be a big project to sort through them.

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. Here are some important details that distinguish YesPath: - focus on unknown prospects. The system can run split tests to assess alternative actions.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 19, 2013

Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Their reference databases are built from multiple public, commercial, and proprietary sources, and are assembled using sophisticated matching engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 21, 2011

B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. This may leave the impression that marketing automation is the only system a marketing department needs.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2023

New tools change the costs of actions such as creating customer-specific content. Some will be directly relevant to your needs and may form the basis for powerful new applications. New products, offer structures, and channels change what treatments are available. New systems change the data that be captured for analysis.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

NOVEMBER 15, 2012

This includes the touchpoints (customer-facing execution systems), such as Web sites and call centers, and other systems with relevant data, such as order processing and marketing databases. integration with campaign and content systems. Early decision systems were not connected to outbound campaign managers or to content stores.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

JUNE 2, 2011

Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates. These are mostly relevant to large companies, which fits nicely with Oracle’s customer base.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

MAY 22, 2013

To pick a couple more or less at random, these include a matching engine that selects among hundreds of news articles to find those most relevant to individual subscribers (a sort of dynamic-content-on-steroids that’s important to publishers) and tools to manage product give-aways and rewards for viral sharing (important for retailers).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120