Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. She names some of the tools and methods her team uses to manage content so that sales reps can quickly and accurately deliver buyers what they need. Demand Generation Podcasts'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Outbrain serves over 200 billion content recommendations every month and reaches over 557 million unique visitors from across the globe.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

AUGUST 25, 2015

When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. Page Description – You have a little more room to be liberal with your content here (170 characters including spaces). DO NOT WRITE FOR SEO.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JUNE 23, 2015

If you pay attention… they are telling us what they want, what’s relevant to them (and) how you can better engage with them…it’s a lot of work to use…marketing technology (martech) to capture the data, but that’s the name of the game.”. Learnings include: Don’t Sell…Engage.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

APRIL 30, 2013

Before joining any groups always review its content. Assess the content of the conversations. Do you find these tips helpful and relevant for your marketing solutions? Here are 4 great tips for finding the right LinkedIn groups for your efforts: 1. Scrutinize the group’s activity. Read the full article here.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

AUGUST 7, 2014

Highlights include: Audience first: At the core of Paul’s message is that data is not just for targeting and optimization— it should be the foundation of your product marketing, from which your creative and content flow.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

OCTOBER 2, 2014

Make It Easy With Visual Content. The better focused your lead gen campaign is to your prospects, the likelier they’ll find relevant content they want, and that will yield higher odds that they’ll convert into paying customers. Here are six lead generating approaches to capture your prospects’ attention: 1.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

FEBRUARY 28, 2013

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. This essentially means that if you are posting on Google+ correctly, your content will be ranked higher than content posted elsewhere.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JANUARY 23, 2015

All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JULY 2, 2014

Some of the topics covered are: Open Hacks, Frankenstacks: Just as its compatibility with third party software made Windows the leading operating system in its day, Scott observes that the battle for maximum relevancy in the world of technology marketing platforms is being won by those major players who offer open platforms.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

JANUARY 8, 2014

“Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” Empowerment. Forbes ).

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

MAY 28, 2015

Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

SEPTEMBER 12, 2014

Heidi details why and how CMOs should consider multiple geographies, languages, industry focuses, personalization of relevant content, and the marketing technology architecture to support all of that. Scale Model : For companies with double-digit growth, such as Plex, scaling does not mean merely adding headcount.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

SEPTEMBER 16, 2014

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) More relevant communications to buyers, which will result in greater sales. Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. Being a “Digital” Marketer (i.e., A richer buying experience, and.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Clean up your contacts database by removing old contacts, who aren’t relevant to your business or goals. Once you’ve built a strong list, you need to maintain it.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JUNE 26, 2015

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Content is not managed as a strategic asset.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

MARCH 9, 2015

The latest statistic is that 27 million pieces of content are being shared daily ! So how can marketers better create content that achieves optimal results? Reach the right buyers by getting your content and campaigns in front of them when they’re most interested, to maximize conversions. . Source: MarketingProfs.

Content 100

Content Statistics Segmentation Promotion 100

Crimson Marketing

JULY 10, 2013

Once a buyer shows interest and acts on the call-to-action, you are able to capture data and start further dialogue (such as an outbound email showing your thanks for their interest and any other relevant information). This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

MAY 29, 2015

92% trust other’s recommendations over brand content #influencermarketing Click To Tweet. Sharing your content through influencers in your industry increases conversion rate by at least 3-10x higher than other content. . The post Why Influencer Marketing Is The New King of Content [Infographic] appeared first on.

Click Rate 100

Click Rate Fulfillment Conversion Rate Content 100

Crimson Marketing

OCTOBER 7, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

SEPTEMBER 18, 2013

Guilt, shame, fear and envy are powerful, proven human motivators and should be used whenever relevant. . Hype stinks of dishonesty and empty showmanship even when the content stats within the law. Inciting the customers frenzied desire to get something now, before a door of opportunity closes, is the essence of marketing.

Copywriting 100

Copywriting Ethics Stats Class 100

Crimson Marketing

AUGUST 21, 2014

It’s all about capturing the right marketing intelligence to know where to engage your audience, and then reaching that audience through targeted content marketing solutions, such as published content. . They orchestrate content marketing solutions that situate their brands at the moments that matter to their audiences.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100