Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. Questions related to content clues. What’s the hardest part of your job?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 25, 2015

Personas fail when they turn out to be a rehash of previously established sales intelligence, and offer little guidance on how to humanize a brand, as well as content.” – Tony Zambito. Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. When they are kept in the dark.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

MARCH 14, 2016

Create specific nurture-tracks in marketing automation or email marketing based on the company persona, with relevant offers and content. Develop specific messaging for inside sales professionals based on the company of the individual they are calling.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 15, 2016

As it relates to buyer journeys – understand the channels and content buyers rely on at each phase, and then present your case in a compelling way that makes you stand out from your competitors.” Her Philosophy: The best marketing advice she’s heard: “Think outside of the box.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

OCTOBER 23, 2017

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Gather additional data from relevant audience. Blog content and social media posts – create content that speaks to different personas. How do you create a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

MARCH 20, 2015

While the spirit of this free content is celebrated, the results are shallow persona insights that do not serve as a reliable bedrock upon which to make decisions. She is often called in to help clients who may have preexisting personas created often from one of many free templates available that only skim the surface of buyer insights.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100