Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. While interesting, however, this is not what I am talking about. At first it.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Even more compelling would be to have the offer serve as the primary landing page content presented the next time the customer goes online to transfer money or pay a bill. This would present an ideal opportunity to make a timely, customized offer. If this opportunity is lost, the customer will move to a competitor.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests. Test: Copy length and content; image quality and subject matter.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

MAY 15, 2013

All this pertinent info helps define what the “best content” is for each specific viewer. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 21, 2010

Better yet are you more or less involved in those conversations and what share of voice do you have around the conversations that are most relevant to your brand. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

MARCH 16, 2010

But its worth it if that question is so relevant to your brand. If you think hard enough you can come up with a list of situations where someone might say: Replace Competitor, Upgrade Competitor, Remove Competitor, or New X System which would correlate to a potential conversation where a sale that is relevant to your brand is happening.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 21, 2012

1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time. So how can mobile consumer data improve sales and marketing efforts? That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

These were the three broadest terms that applied to the most relevant conversations about energy. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

By not limiting the response to a specific type, not only are you losing relevancy, but you are opening a can of worms for a hashtag hijacking. Figure out what you are going to focus on and then consistently leverage those across numerous campaigns. Avoid open-ended questions. Be realistic.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). This will continue to drive usage down.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JULY 21, 2008

Information is only relevant, and therefore needed, if it is used to make a decision. Then click the contents button below, or click the print button to download a word processor file. The questions. There are three primary elements of information which answer the questions: What is needed? ? When is it required ? ? timeliness.

Forecasting 100

Forecasting Paper Practices Relevance 100

Buzz Marketing for Technology

OCTOBER 30, 2008

times per minute for 43 minutes – to make it more relevant to end users – making it more branded content. Russ – there is user generated content which we love to fuel but there is “Content Generated Share of Voice” – if you get a 1/2 Billion hits on a viral video – what can you do to get that to spread?

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

I really like the relevance of keyword searches on Social Bookmarking sites. If I see an relevant entry Ill either read it right away or file it on del.icio.us Show Table of Contents. While Im a longtime fan of del.icio.us , Im really growing to like citeULike , the "Academic del.icio.us" of Social Bookmarking. under toread.

RSS 100

RSS Buzz Aggregators Blogger 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Social Search could it be a Google Killer?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JANUARY 26, 2010

Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

What does work is a smarter and more nuanced approach to listening to their customers’ explicit actions and using those actions to become more relevant to each individual customer. Have you tested and experimented with this content? What should you say in your follow-up communication to customers?

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Share relevant information often. If the content shared is relevant and useful, the power users name tends to show up a lot when others in the organization are looking for information in the Connectbeam application. Or even the occasional email pointing to the bookmark. Share information with a vengeance.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

You love classifying knowledge and organizing content into taxonomies. I select recipients based on nature of content situation. I am now inventorying contents of history files using control numbers that are no longer in our system, for the purpose of working towards purging these orphans. Topic maps in content management.

Work Management 100

Work Management RSS Blogger Domain 100

Buzz Marketing for Technology

JULY 16, 2008

The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Coding and identifying trends in the data.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Buzz Marketing for Technology

JUNE 23, 2008

By listening to the master explain exactly what she is doing and thinking as she models the skill, the apprentice can identify relevant behaviors and develop a conceptual model of the processes involved. Featured content. The apprentice then attempts to imitate those behaviors with the master observing and providing coaching.

Wikipedia 100

Wikipedia Privacy Policies Lead Ranking Copyright 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. Interactive Instructional Content for Engineers. Innovate-Live June/July Webcast Schedule.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Contents |. This includes content in various forms (documents, Web pages, mail, notes, calendars, address books, etc.), The indexer is attempting to map the content of the information object to the anticipated requirements of individual users and requests. 3, April 2005. Author index |. Subject index |. Harry Bruce. Background.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Buzz Marketing for Technology

OCTOBER 11, 2008

tools should be used strictly to enhance specific learning objectives set forth within a certain content area. concepts for students to think through, various resources and content segments to process, or ideas to construct.â?? there must be a certain amount of content preparationâ?? Multimedia Content. Reynard notes â??there

Web 2.0 100

Web 2.0 Tips Wiki Education 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to content. If we think of institutional learning environments (usually referred to as Virtual Learning Environments or VLEs), they tend to be monolithic systems providing content (PowerPoint slides, lecture notes) and services (such as email, conferencing) to the learner. A long list of PLE relevant links. Personal tools.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

JULY 11, 2008

Other issues include whether you want to host it yourself or are happy for the content to be sat on someone else’s server, and whether you need to restrict access. Get the content on the wiki. Don’t forget your users when adding content to the pages. It is however easy to set up and open source.

Wiki 100

Wiki Effectiveness Wikipedia Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). Vary motivations - CAP-Gemini Ernst & Young applies incentives at three levels: a solid business case for senior executives, relevant benefits for departments, and incentivizing positive behaviours with employees; 4. Content Management. Categories. Announcements (26). Blogs (28). Business (22).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 23, 2008

What we see when we look at the piles on our desks is, in a sense, the contents of our brains.". Only the final product is relevant, isnt it? An excerpt from the relevant chapter ran in CIO magazine. What possible value is there to the intermediate versions? The concept of a k-log is a huge step in a good direction.

Work Management 100

Work Management Lead Ranking Paper Analysis 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

JULY 27, 2008

For example, his lengthy contention that because the origin of Googles search algorithm is mechanistic in ways that resemble Fredierick Taylors old time-motion studies and the mechanization of work, Google therefore needs to be used in a mechanistic way is an out and out non sequitur. Hershey, PA: Information Science Publishing. Comments (0).

Wikipedia 100

Wikipedia Paper Education Google 100