Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing
KoMarketing Associates
AUGUST 3, 2022
As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.
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