Anything Goes Marketing
SEPTEMBER 8, 2008
I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Creating Relevant Newsletter Content 2.0 Creating relevant content does not just mean writing about an aspect of your product or service that appeals to the target audience.
Anything Goes Marketing
APRIL 7, 2010
On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication.
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Anything Goes Marketing
MARCH 16, 2008
They expect to receive relevant and timely information that they have subscribed to. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out.
Anything Goes Marketing
DECEMBER 21, 2009
Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. The key to sending relevant communication is to automate the process.
Anything Goes Marketing
JUNE 29, 2009
Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Sales tools. You may have counted 9 points and said “what gives?”.
Anything Goes Marketing
JULY 20, 2006
Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Here's a good article from e-consultancy called " A 10-point checklist for landing page design ".
Anything Goes Marketing
DECEMBER 15, 2008
Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email. Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. Even if you're Canadian it's not really that funny.
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