Terminus

APRIL 3, 2019

That means that the recency of the data – and your ability to action it quicker than your competitors – is a core part of what makes it valuable. Keep in mind that the way Bombora delivers meaningful signal is by first creating a baseline for how much every account normally consumes content on every topic.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Dynamic Content Customize emails and landing pages for specific segments.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Industrial Marketing Today

APRIL 26, 2011

IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails?

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Hubspot

MAY 28, 2012

Lead nurturing creates a consistent, relevant dialog with prospects based on their needs and interests (as evidenced by their engagement with your content). 2) Don't Pitch -- Provide Educational Content. Instead, use content that addresses the prospect’s needs and establishes your company as a thought leader.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Hubspot

MARCH 19, 2020

A/B testing is a great way to test two different newsletter formats that promote the same content or two newsletters with slightly different design elements, such as different images or types of CTAs. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. Leverage audience segmentation tests.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Terminus

MARCH 26, 2020

As consumers, we engage with experiences and content that interest us. But with B2B buyers today conducting anonymous research online and making purchase decisions as a team, it can be challenging to deliver the right content to the right person at the right time. Web Personalization. I sure would!

Sales Management 26

Sales Management Storytelling Top of Funnel Ideal Customer Profiles 26

Litmus

MARCH 8, 2016

Daniel Burstein , Director of Editorial Content, MarketingSherpa, predicts…. Email readers are going to get better and better at helping recipients manage their email by factoring in contextual information and no longer simply displaying email by an arbitrary factor like recency. >> Click to Tweet Daniel’s Prediction.

Email Marketing 65

Email Marketing Work Management Marketing Management Trigger Marketing 65

Convert

JANUARY 24, 2023

If your user is 3 levels deep in your navigation and then opens the navigation up again, show them the navigation relevant to the level they are at as the default. Intermediary Category Pages: There’s a bit of contention about intermediary category pages. Source Single or multiple triggers. Same goes for filtering options.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Hubspot

DECEMBER 26, 2012

Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28