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The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. These are simple, but important questions.
The Effective Marketer
JUNE 19, 2012
On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.
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The Effective Marketer
AUGUST 20, 2015
I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. Just take whatever the product team gives you, do some formatting, work on the grammar and style and you’re done. Creating a piece of product collateral is easy.
The Effective Marketer
JUNE 1, 2011
Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts?
The Effective Marketer
SEPTEMBER 25, 2012
I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs.
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Map your content. When you are done, you can then proceed to map out your content to the multiple buyer personas you created. Measure and share your results.
The Effective Marketer
JANUARY 27, 2014
Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? Click to enlarge.
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