writing 
Customer Experience Matrix
NOVEMBER 16, 2011
This means they’re facing more change and a less clear future than other types of buyers, and they’re less experienced with purchasing technology. But don’t think you’re writing the document for vendors. So the carefully structured, professionally managed selection process is a thing of the past. Marketers are marketers.
Customer Experience Matrix
NOVEMBER 6, 2009
Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”. This isn’t really a contradiction.
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Customer Experience Matrix
AUGUST 5, 2014
But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. I’ll probably circle back and write a bit more about the latest data in another post.
Customer Experience Matrix
JUNE 2, 2015
It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages.
Customer Experience Matrix
APRIL 13, 2017
I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer. Customer browsing and purchase behavior are matched against this catalog. The content itself is dynamic so it can be personalized for each visitor.
Customer Experience Matrix
JULY 3, 2013
One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. Each score predicts visits to a different Web page, typically representing a stage in the purchase process.
Customer Experience Matrix
FEBRUARY 26, 2012
content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. In addition to one-off campaigns, local marketers can subscribe to on-going programs such as a recurring “new movers” mailing based on purchased lists. Either is a big step beyond basic content distribution.
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