Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

ConvertKit

FEBRUARY 9, 2021

That’s why as your following grows bigger and bigger, it becomes more important to create segments of your audience you can speak to. This means that instead of constantly emailing EVERYONE on your email list about every little thing you do, you can send smaller segments of your followers the content you know they will want.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? You can use that nonaction for a trigger email and to kick off a campaign. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse. Firmographic data.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Marketing Insider Group

JUNE 22, 2023

This tool helps you get a full view of your customers and leads so you can segment your marketing. Your team needs to value and support content marketing. Genuine organic content will be how you engage your audience. The system sends appropriate content to leads to build awareness, interest, and desire.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Image: Segment.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Marketing Management 104

Marketing Management Personalization Best Practices eCommerce 104

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. Marketing personas are fleshed-out profiles of specific segments of your target audience. That way, you can harness the true marketing potential of AI. Let’s get started!

Marketing AI 230

Marketing AI Planning Marketing & Strategy Top of Funnel 230

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. After six days, they are sent an email prompting them to purchase the full version of your service.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Sharpspring

JULY 10, 2019

But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails? New product suggestions based on past purchase history.

Trigger Marketing 62

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 62

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Binary Demand

JUNE 12, 2023

With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. It goes beyond basic email marketing by providing advanced features such as personalized messaging, B2B customer segmentation , lead nurturing, behavior tracking, and performance analytics.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. It goes beyond basic email marketing by providing advanced features such as personalized messaging, customer segmentation , lead nurturing, behavior tracking, and performance analytics.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. An insurance company for example may segment lists by age, income, occupation, and car ownership.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Sharpspring

JULY 10, 2019

But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails? New product suggestions based on past purchase history.

Trigger Marketing 53

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 53

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. They are usually used to promote a specific promotion or piece of content. Your lead generation campaigns should trigger an email that delivers the lead magnet content.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. For example, if someone has purchased a business intelligence tool, why not send them an email about that tool’s integration capabilities with another platform?

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Marketing Insider Group

JULY 22, 2020

In the process, your strategies become more data-driven and optimized for context and relevance. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Set Up a Trigger-Based Model.

Email Marketing 326

Email Marketing Automation Campaigns Planning 326

Martech

NOVEMBER 1, 2023

Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. Personalization/segmentation.

Marketing AI 124

Marketing AI Email Marketing Psychographics Advertising Agencies 124

Stevens & Tate

APRIL 18, 2024

This involves segmenting your audience based on their preferences, behaviors, and past interactions with your brand. Personalization is Key : Tailoring the content of your emails to fit the interests and needs of your recipients can significantly increase engagement rates.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Personas essentially help you see prospects and clients as real people—rather than faceless segments of your target audience. Project/purchase-related goals. Identify buying behavior and selection triggers.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Marketing Insider Group

SEPTEMBER 10, 2020

The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. Nurture leads, which will likely involve delivering high-value content. Segment subscribers so you can send more targeted campaigns in the future. Segmentation is critical.

Email Marketing 314

Email Marketing Campaigns Planning Segmentation 314

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? What Specific Content Has the User Interacted With?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Martech

DECEMBER 18, 2023

Start sending basic email reminders to encourage customers to complete their purchases. Segment your audience based on attributes like cart value, product categories or purchase history. Segment your audience based on attributes like cart value, product categories or purchase history.

Ad Building 90

Ad Building SMS eCommerce Segmentation 90

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

ConvertKit

JULY 14, 2021

Personalizing emails make the content and design more custom to the reader and their interests, needs, location, or identity. Since email personalization means setting up unique content for subscribers, it will take a little more work than having one standard email for everyone. What you gain by personalizing emails. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

SmartBug Media

FEBRUARY 17, 2023

When customers feel like a business is providing them with a personalized and relevant experience, they are more likely to engage with the business and make a purchase. This can make the customer more likely to spend more time on the website, browse products, and ultimately make a purchase.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

ClickZ

MAY 23, 2019

More sophisticated segmentation. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Determining those segments historically involved manually weeding through data. Who’s likely to make a purchase in the next week?

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

PathFactory

FEBRUARY 8, 2023

AI, and more specifically content intelligence , is transforming B2B marketing by helping businesses offer highly personalized content experiences that help generate better results in the forms of leads and closed deals. It’s about delivering the right content to the right people at the right time.

Top of Funnel 64

Top of Funnel Marketing AI Cold Calling Funnel Advertising 64

Martech

APRIL 5, 2023

Segment your database for higher engagement Your email subscribers are in different stages of their buyer journey with your company. While some may be long-term customers, others are still on the fence about purchasing. Segmentation can be challenging for many marketers, but you can start with basic filters.

Deliverability 112

Deliverability CAN-SPAM Lead Scoring Lead Ranking 112

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!). Refine Lead Qualification.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182