Valasys

JUNE 29, 2021

CONTENTgine Launches New Website. CONTENTgine (www.contentgine.com), the world leader in intent by engagement, on June 28 th , 2021, launched its new website. CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library. About CONTENTgine.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. Less than 50 percent stated that they consult vendors’ product websites.

Social Media 120

Social Media B2B Media Purchase Intent 120

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

ClearVoice

MARCH 29, 2023

In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? Website traffic and conversions go hand in hand. It may be optimized for keywords that resonate with users who don’t have a purchase intent. Unclear goals.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Personalized messaging: Create personalized ad content that resonates with the specific preferences and interests of your target audience.

Paid Search Agency 119

Paid Search Agency Optimization Ads Mobile Advertising 119

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Craft engaging content that converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. First party intent data is gathered through tracking tools such as cookies and analytics, surveys and other customer feedback and allows marketers to gain better insights into their customer’s behaviors, preferences and interests.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. They go online, read content, hunt for answers, and learn to cope with their discomfort. Produce Relevant Content. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. For example: Reading specific articles on your website. You can use this knowledge to create ad campaigns and distribute content that aims to answer your prospect’s questions. Tailor your messaging based on content consumption.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. billion in 2023. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

NuSpark Consulting

FEBRUARY 3, 2019

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? What Content Syndication Is.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. Someone who reads 10 blogs on your website is not a lead. Visited our website? The problem with this is it has no consideration of the purchase intent of the visitor / downloader.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

FunnelEnvy

APRIL 15, 2021

In this article, we’ll walk through a framework for how to categorize leads that come in through your website, how to build website messaging and landing pages that are consistent and relevant for each type of category, and how to optimize for intent as you go. A General Framework for Categorizing Website Leads.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. According to D!gitalist

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Launch Marketing

APRIL 12, 2023

If there is inconsistency, someone consuming a piece of content on social media might have a different idea of your who and what than someone who receives a marketing email. Even more important than that, those who view consistent messaging across platforms and channels increase their purchase intent by 90%.

B2B Marketing 117

B2B Marketing B2B Purchase Intent Marketing & Strategy 117

Digilant

JANUARY 18, 2024

Automatic Content Recognition (ACR) Leverage user preferences by targeting audiences based on their viewing habits, such as fans of specific March Madness games from 2023, real-time game viewers, or devoted sports enthusiasts.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. Dynamic content is a time-saver.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You can (and should) embrace digital advertising to amplify your content—but that’s not the only way to get eyes on your ideas. Content syndication should be part of any B2B marketer’s plans to increase brand awareness.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

BenchmarkONE

MAY 8, 2019

More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell?

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Optinmonster

MARCH 30, 2024

Related Content: How to Use Social Proof & FOMO Marketing for Monster Growth Use Social Proof to Build Customer Trust Savvy consumers are often unwilling to trust marketers over honest real experiences from actual customers who have used the product. 97% of consumers say online reviews impact their purchasing decisions.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Marketing Insider Group

AUGUST 11, 2020

One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. As a customer consumes more content, scroll down on the page, and engage with it, they move from awareness to interest to consideration, the CTA naturally appeals to them at that point.

Sales Management 275

Sales Management Top of Funnel Conversion Process 275

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. How Do You Access Buyer Intent Data? Let’s break that down.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100