Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. But we’re also going to explain why.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. How do you access buyer intent data? Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

ClearVoice

MARCH 29, 2023

In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? According to statistics, roughly 91% of all blog content gets zero organic traffic—effectively reducing their conversion potential. Low-quality content.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. Movable Ink has new integrations with Salesforce Marketing, Data, and Commerce Clouds. 15 appeared first on MarTech.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. These signals trigger intent-based marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Refresh Your Existing Content.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Marketing Insider Group

JULY 10, 2015

Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Craft engaging content that converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Can you imagine seeing your content rank on Page 1 of SERPs? Start cranking out your content!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. According to D!gitalist

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. They go online, read content, hunt for answers, and learn to cope with their discomfort. Produce Relevant Content. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Launch Marketing

JULY 26, 2023

Looking to elevate your organization’s lead generation through content marketing? Download our B2B Content Strategies for Successful Lead Gen for all the best practices and actionable tips. B2B buyers spend about 83% of their time independently researching before making a purchase.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. Does an asset support awareness, consideration, or decision?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Personalized messaging: Create personalized ad content that resonates with the specific preferences and interests of your target audience.

Paid Search Agency 115

Paid Search Agency Optimization Ads Mobile Advertising 115

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. 14% higher purchase intent. 12% higher memory encoding than other forms of content. They don’t have to have unique content. 16% higher engagement.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Martech

FEBRUARY 13, 2024

In other words, if you don’t want to be marked as spam, don’t spam all users with the same content. For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. Don’t just go broad with your messaging.

CAN-SPAM 115

CAN-SPAM Acquisitions Click Rate Purchase Intent 115

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. billion in 2023. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

NuSpark Consulting

FEBRUARY 3, 2019

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? What Content Syndication Is.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. For years, we assumed that content consumption was directly connected to investment.

Demand 52

Demand B2B Webinar Metrics Intent 52

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And, so does competition for buyer attention and mindshare.

Research 52

Research B2B Paper Content 52

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Martech

OCTOBER 24, 2023

For instance, if your analytics showcase a segment that demonstrates high purchase intent based on their digital engagement, you can direct specific campaigns their way, increasing your chances of conversion.

Enterprise Management 103

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 103