Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Basically, it’s like ICPs but on a larger scale.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. .

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. ZoomInfo MarketingOS Finally, ABM with data you can trust. In fact, 90% of buyers who read positive customer success content claim it influenced their purchasing decision ( Wyzowl ). What Is Brand Storytelling? Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

NOVEMBER 16, 2020

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Content Planning and Collaboration.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Zoominfo

FEBRUARY 5, 2021

Top: At the broadest part of the funnel, prospects interact with your content. The key is to create a human connection at each point, providing personalized content and support with every interaction. With this knowledge, sales can understand the prospect’s needs, show them related content, and move them to the next stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process. says Russell Van Leuven, General Manager, ZoomInfo.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

SEPTEMBER 24, 2021

Source: High Growth Study 2021, published by the Hinge Research Institute. Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign. That gap has led to pent-up demand from sales teams who need technology’s help, says Henry Schuck, founder and CEO at ZoomInfo.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. So, allow us to indulge. Happy New Year!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

SEPTEMBER 18, 2019

Yes, it is possible to offer your followers a lot of quality content! Too often, these words are used as opposing forces in the content marketing world and elsewhere. Create a schedule that allows you to offer great content consistently. Or, contact ZoomInfo today.

Product 171

Product Planning Zoominfo Work Management 171

Zoominfo

APRIL 18, 2019

Targeting your buyers with relevant messaging and content increases your chances of getting a response. If you’re not creating content that addresses some of the common concerns or issues your ideal clients are facing, then it’s unlikely that they’ll find you during their search. ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Have the marketing team create content that reflects the company’s policies about data privacy.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Social media can inform and improve your entire content strategy.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

FEBRUARY 5, 2021

Top: At the broadest part of the funnel, prospects interact with your content. The key is to create a human connection at each point, providing personalized content and support with every interaction. With this knowledge, sales can understand the prospect’s needs, show them related content, and move them to the next stage.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Let’s get into it!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Content Marketing and Marketing Productivity. A massive part of B2B marketing is content creation. Yet, if you spend time creating the wrong kinds of content, your productivity goes down the drain.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

DECEMBER 6, 2018

We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

FEBRUARY 13, 2019

When you recognize what a person has responded to in the past, you can predict what they’ll respond to in the future – and target specific content towards them. If your email segments mirror the buying journey, you can send content to move each person through the buyer’s cycle faster. What do I need to start segmenting my email lists?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). TrustRadius: Authenticates each reviewer and validates every review through its research team prior to publishing.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. That is, they should be determined using interviews, case studies, and research on past and current clients. Basically, it’s like ICPs but on a larger scale.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

JUNE 25, 2018

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. With an active presence on YouTube, you can reach your target demographic and also attract a larger audience to your content. By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. blockchain will quiet down. trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JANUARY 30, 2020

If you’re looking to grow your business, publishing high-quality marketing content is a must. How do you create content that consistently boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […].

Lead Scoring 174

Lead Scoring Lead Ranking Content High Quality Lead 174

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. What type of content do they share? Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

FEBRUARY 7, 2018

Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”. 2. Encourage interaction with your content.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

AUGUST 7, 2018

Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. In sales and marketing, content mapping is a term that refers to the process of mapping marketing content to each stage of the buyer’s journey. However, it might make sense to gate content like this.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. According to the featured video on Marc’s YouTube channel, you can expect video content related to all things sales strategy.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Develop a Content Strategy to Promote Your Employer Brand Content is king for recruiting.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Zoominfo

OCTOBER 16, 2018

Humor : Reddit is most known for humorous or clever content. Ask questions: Publish an anonymous or branded question in an industry-related subreddit to see how potential customers respond. Essentially, each subreddit gives you a behind the scenes look at the content your target audience finds genuinely interesting.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Have the marketing team create content that reflects the company’s policies about data privacy.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Zoominfo

FEBRUARY 18, 2018

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. Difference #1: Content Marketing. Therefore, marketing content is primarily used to build links and advertise. As a result, B2B content serves multiple purposes. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. And there you have it—the June installment of ZoomInfo’s B2B Blog Post Round-Up series.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

Zoominfo

MARCH 28, 2018

Create authentic, valuable content. Content marketing has become a key component of B2B branding, but B2B organizations don’t always take the right approach. If you use your content only as a platform to promote your products, you’ll have a difficult time building trust with your audience. Is it accurate?

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

The ABM Agency

APRIL 15, 2021

The company captures intent signals from the B2B online universe across multiple content sources, continuously monitoring content consumption of over 7,000 business topics. billion average monthly content consumption events per quarter. Interestingly, Bombora uses what they call a “Data Co-operative.”

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98