Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

Curation 143

Curation Brand Identity Branding Wiki 143

Hubspot

FEBRUARY 26, 2019

What is the difference between a wiki and a blog? A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this. You decide to spend the first year writing and posting regular blog content that strongly relates to web design.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 8, 2013

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. You may no longer remember this, but back in 2006, wikis were all the rage. Williams was published. Why does that happen?

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Hubspot

FEBRUARY 23, 2018

6 Ways Marketing Content Can Support a Customer Service Team. Distilling Marketing Content Into Monthly Digests. Also known as " middle-of-the-funnel " content, this type of content can be hugely helpful to a customer success team because it reinforces product and value proposition comprehension.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

seo.co

JULY 26, 2023

You’ll use these keywords in your content, product descriptions, page titles, and anywhere else appropriate. You also want to optimize your content for phrases like, “criminal defense lawyer,” “do I need a lawyer for criminal charges,” “beat criminal charges in [city],” etc. Only link to target content once per page.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Biznology

FEBRUARY 17, 2014

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Sprout Social

JUNE 18, 2020

Just trying to shift focus on different content to post. At Sprout, for example, our team created a dedicated Wiki page for the COVID-19 crisis, containing information on office availability, remote work policies and health resources for employees. Direct your audience to other published materials (e.g.

Effectiveness 99

Effectiveness Peer-to-peer Wiki Transparency 99

Buzz Marketing for Technology

JUNE 27, 2008

Intranet personal home page (wiki). Approximately 100 content feeds. Approximately 200 content feeds. Wiki pages. Formally published pages. Lectures in local colleges and universities. Physical neighbors. Other affinity groups. Data and Information Hacks. Tomboy notes. Beagle desktop search. Physical Space.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Outgrow

OCTOBER 16, 2019

They write about email marketing, budgeting in CRM, GDPR, customer engagement and even publish various benchmark reports. Content may be king, but interactive content takes away the crown every time. Outgrow publishes everything there is to know about interactive content and more. And we, for one, don’t disagree!

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Hubspot

APRIL 27, 2021

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Answer: If you write content for HubSpot, you should not capitalize the "a.". Because "If you write content for HubSpot, you should." is a complete sentence, thus warranting the capital "If.".

Rules 97

Rules Buyer Personas Guidelines Paid Search Agency 97

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. Engagement with marketing content reached record levels.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Biznology

DECEMBER 15, 2011

” Over the last few years, many in the social media space have been on a quest to find the perfect ROI model for blogs, micro-blogs, wikis, social networking, social bookmarking and other animals in the ever growing Social Business zoo. Originally published on The Bamboo Raft. Digitization of knowledge.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Hubspot

OCTOBER 28, 2020

Their goal is to increase the number of people who select "software" vs. other things like "services" or "marketing content.". Use data in content creation. Data can also be used in a number of other ways in your marketing, such as improving your marketing content, including blog posts, ebooks, and other written collateral.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Customer Experience Matrix

SEPTEMBER 16, 2010

I’ve sent this list to two dozen vendors and will publish the results in a new report as soon as the replies come back. Here’s a typical example: share assets across campaigns: marketing materials such as templates, emails, Web pages and forms, content blocks and links can be shared across campaigns. So there will be time for updates.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. publisher" : {. This is where structured data comes in. Not sure what structured data is? author" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

JANUARY 13, 2021

These meetings also help identify areas that need helpful content from the sales enablement team, so future reps won't need to look to their mentors for answers. If you have an internal wiki, use it to recognize people. Editor's note: This post was originally published in February 2017 and has been updated for comprehensiveness.

Peer-to-peer 68

Peer-to-peer Training Wiki Organic Leads 68

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. Resources to Help.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Content Standard

NOVEMBER 17, 2015

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees who aren’t experienced writers and who don’t usually create content for the company to write stories. Consistent and quality storytelling is part of a comprehensive content marketing strategy.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees to write stories who aren’t experienced writers, who don’t usually create content for the company. Consistent and quality storytelling is part of a comprehensive content marketing strategy.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Hubspot

OCTOBER 24, 2018

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. If a content management system (CMS) requests access to an API, the CMS serves as the API's endpoint. What is an API endpoint?

API 50

API CMS Development Work Management Budget Programs 50

Buzz Marketing for Technology

JUNE 27, 2008

Skip to content. If we think of institutional learning environments (usually referred to as Virtual Learning Environments or VLEs), they tend to be monolithic systems providing content (PowerPoint slides, lecture notes) and services (such as email, conferencing) to the learner. Personal tools. You are here: Home. » News.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., This is a well-crafted policy. com , forums.

Social Media 50

Social Media Copyright Media Wiki 50

Buzz Marketing for Technology

JUNE 27, 2008

For my Reading and Researching use cases, Im focused primarily on Collecting, Reflecting, Connecting (somewhat) and Publishing (somewhat - although I would call it sharing). is that I can search the contents of the pages. For example: Magazines publish their contents as RSS feeds or see my post about RSS Feeds from Static Magazines.

Web 2.0 100

Web 2.0 Research Tools Effectiveness 100

Convince & Convert

JANUARY 26, 2012

I’ll do more next week, when I’m visiting the official Super Bowl Social Media Command Center (run by Indy social/content agency Raidious ), and checking out Super Bowl Media Day, the Super Bowl Village, and NFL Experience with my family. I’m sure Wal-Mart will gladly publish their blogger outreach criteria.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own. But don’t provide them with a blank slate. Separate opinion from fact.

Social Media 100

Social Media Media Guidelines B2B 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Web Site - Were fans of content management platforms like Drupal , Wordpress , etc. In a nutshell, I love it and I think its part of a revolution in publishing. The content of this field is kept private and will not be shown publicly. We've been serving up fresh content here since 2003. Your mileage may vary.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Find Great Resources on My Wiki Follow me on Twitter. Finally, A True Reading, Writing, Publishing Machi. I belong to Classroom 2.0 (for View blog top tags.

Education 100

Education Personalization Wiki Social Networks 100

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Online Marketing Institute

JUNE 4, 2009

means technologies that enable users to easily communicate, and organize, create and share content. tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. Overall, web 2.0

Web 2.0 40

Web 2.0 Business to Business Wiki Copyright 40

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. Why did it fail? Part of the spirit of web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100