Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Contently

NOVEMBER 9, 2016

million viewers and published over 1,200 articles that drew an impressive average attention time of four minutes and 40 seconds per story. To watch this free webinar, please fill out the form at the top of the page. To watch this free webinar, please fill out the form at the top of the page. In 2013, the site attracted 13.1

Webinar Metrics 112

Webinar Metrics Content Impressions Brand Identity 112

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Convince & Convert

FEBRUARY 23, 2015

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Is my content useful?

Top of Funnel 167

Top of Funnel Content Guidelines Tagging 167

Tomorrow People

MAY 24, 2021

The company holds a large body of specialist knowledge and expertise which it regularly shares through a programme of blogs, webinars, and eGuides. The use of Cognite branding and a foreword from the CEO put the company’s stamp on this valuable content.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. However, only 25% of respondents said that they have exclusive content for lead nurturing. Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

B2B Marketing Directions

APRIL 7, 2024

Today, most potential buyers will form their first impression of your company based on the content you produce. If your content doesn't create a good first impression, potential buyers will quickly turn elsewhere, and you may not get another chance to connect with those buyers. I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Anyword

MAY 21, 2020

It’s been challenging to suss out the reasons for this volatility, so I took a different approach instead: What are publishers with steady, consistent performance doing that the others aren’t? How One Publisher Achieves Stability. I found a few big publishers that were faring very well in the current environment. Let’s dive in.

Top of Funnel 98

Top of Funnel CPC Cost Per Click High Quality Lead 98

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . The internet makes it easier to deliver and consume content.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Dennis Publishing. Shift towards creating content in-house. Measuring content in its full life cycle.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

BenchmarkONE

NOVEMBER 9, 2022

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Contently

MAY 25, 2016

For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you. Fill out the form below to watch this exclusive webinar.

Webinar Metrics 61

Webinar Metrics Content Organic Leads Organization 61

Parse.ly

OCTOBER 7, 2021

You know your content is crucial to driving revenue but does the rest of your organization? Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Dennis Publishing. Shift towards creating content in-house. Measuring content in its full life cycle.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Contently

FEBRUARY 21, 2017

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. It used to be gate everything and don’t give away any content for free,” he said.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Contently

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy. The first place to start?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Across webinars. Guest posts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Parse.ly

JULY 23, 2021

If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones, which means diversifying our content sets and revamping our brand’s tactics. It’s not a new tactic.

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Contently

DECEMBER 21, 2016

Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. Did that come true?

Webinar Metrics 60

Webinar Metrics Content Marketing Content Stats 60