B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. The Naked Blogger. I don’t disagree.

Validation 100

Validation Content Blogger Social Media 100

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Animalz blog

APRIL 18, 2023

Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. When faced with a technology that could reduce the marginal cost of content creation to almost zero (a webspammer’s dream), Google made the decision to deter its use.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Scoop.it

AUGUST 31, 2023

Did you know 82% of companies use content marketing to fuel their operations? Content is king. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process. This is where content curation comes in.

Curation 103

Curation Content Validation Copyright 103

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Kevin Indig

NOVEMBER 13, 2023

I talk to operators at the company I dissect to validate my analysis. Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. The differentiator : every deep dive is verified by insider insights.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. As your products evolve, your content must keep pace. The Job of Sales Content.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. The web is facing massive disruption from AI.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

KoMarketing Associates

JUNE 18, 2015

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links?

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

B2B Marketing Directions

MAY 22, 2022

Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. This challenge applies to all types of content, but it is magnified for thought leadership content because of the higher standards that effective thought leadership content must meet.

Thought Leadership 94

Thought Leadership B2B Thought Leadership Account Based Marketing Content 94

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Curation 80

Curation Brand Identity Branding Content 80

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Even when the buyer gets to the vendor site, there is still a significant period of time between evaluation and validation. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. Instead, these resources go to rot in digital archives.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. Modify by Lifecycle Stage. Make sure you account for that.

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

Sharpspring

AUGUST 24, 2022

Are you struggling to come up with new content ideas? Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Keeping your content topics organized.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 87

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. As good as you feel your content might be, do your potential customers feel the same way? If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. The more individuals who agree with a notion, the more valid it looks to the observer. Affiliate sales support independent publishing.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. Organically attract strong leads with engaging and educational content. Provide content for social media channels. Why your brand needs to invest in quality content. Help boost your reputation.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. Inferred intent is based on behavioral data, such as content consumption, website visits, technology use, and interactions on social media.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Scoop.it

JANUARY 26, 2023

Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion. But what about the bottom of funnel sales content, or BoFU content as it’s also known? Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Adobe Experience Cloud Blog

JUNE 8, 2018

Syms’ obsession with educating his clients was, in fact, a form of content marketing. The heyday of EE Times, as far as I am concerned, played out under the publishing stewardship of Girish Mhatre. Girish was not your typical publisher. Publishers, in those days, most often came out of the business ranks, not the editorial side.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Martech

DECEMBER 12, 2023

Use the data foundation you’ve built for your DAM to automate things like content sharing and publishing. Once you create these current state workflows, you want to validate them with your current users, then you want to update your current state workflows for your new DAM system,” he explained.

Digital Asset Management 109

Digital Asset Management Process Work Management Customer Surveys 109

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

Sword and the Script | B2B

NOVEMBER 17, 2020

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. How can content build credibility?

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

ConvertKit

SEPTEMBER 18, 2018

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. This is great news since 90% of book proposals submitted to traditional publishing houses are thrown out with even fewer making it into the negotiation phase.

Amazon 41

Amazon Pricing Price Custom Publishing 41

ClearVoice

DECEMBER 17, 2019

This will be the backbone of everything else you do in the development and publishing of your podcast. When you edit the show, listen to the content how most of your audience would listen to it — through headphones. Step 7: Upload your show to your media host and validate it. It is important to validate your feeds in iTunes.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. The Hinge Research Institute (HRI) has been publishing original research for over a decade. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117