Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

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Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. If you’re looking to expand your content, you’re in the right place. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

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Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. They see this style of content as a better “basis for assessing its capabilities and competencies.” Comment: This finding has shown up in the study in prior years as well. Salesforce and HubSpot are two good examples.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

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Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways.

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Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

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Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Granted, those factors make content marketing a long-term investment.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

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Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Contently

MARCH 25, 2021

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 SEMrush uses its own features to analyze its content on a regular basis. At Contently, we think of ourselves as our best case study. We’ve started doing this ourselves with a new video series called “Contently In Action.”

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Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

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Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

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Rules Top of Funnel Content Marketing Tips 102

Marketing Insider Group

FEBRUARY 22, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute.

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Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Learn the tips and tricks to creating remarkable content.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Whilst they are now realizing massive impact from their content, Penguin Teen is only able to do so thanks to their patient approach. Patience is a virtue.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Contently

FEBRUARY 4, 2020

It has the potential to set off a shockwave that’ll hurt the content world at large. Indeed, publishers like Vox went on to cut ties with hundreds of California-based freelancers.) We just published our findings on The Freelancer, and the big takeaway is clear: Freelancers are overwhelmingly opposed to AB5.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Contently

JANUARY 17, 2023

Few content teams have someone with such a keen eye for facts. And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. A good case study will lead readers to identify with the customer.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. There are two main ways for readers to share content online: use a share button or copy and paste the link. When dark shares expressed positive sentiment, they often dealt with aspirational content.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

B2B Marketing Directions

APRIL 7, 2024

Today, most potential buyers will form their first impression of your company based on the content you produce. If your content doesn't create a good first impression, potential buyers will quickly turn elsewhere, and you may not get another chance to connect with those buyers.

Content Marketing 70

Content Marketing Content Ethics Impressions 70