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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

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How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Publish quality content and sustain the pace of publication.

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20 Super-Awesome Infographics to Inspire Your Content Marketing

Marketing Insider Group

Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy.

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing? Take fear out of the equation.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.