ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Infer takes a similar approach.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Customer Experience Matrix

NOVEMBER 30, 2011

Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. In hopes of avoiding these mistakes, Raab Associates has just published a workbook on assessing integration capabilities before you buy. Then they learn they hard way what they should have asked.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Time is running out. The good news?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Paid Search Agency 89

Tomorrow People

APRIL 12, 2013

However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Marketing Insider Group

JULY 28, 2015

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. The show is hosted by John J. Wall and Christopher S. Simon Sinek: Start With Why. Ann Handley.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Advertising Agencies 100

ANNUITAS

JUNE 18, 2012

The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers). The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency. Talk about transparency!)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers). The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency. Talk about transparency!)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that. The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management.

Top of Funnel 285

Top of Funnel Work Management Analysis Marketing Management 285

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Real-time content/offer management. And they’ll have to do it with a platform, not a bunch of point solutions (shameless Cision plug there!).

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks).

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Content Standard

JANUARY 21, 2015

While brand investment is increasing, there is still skepticism on the true value of content marketing. Being a content marketer in the enterprise software industry is no easy task. Over the next month, we’ll publish our East Coast edition. Want to spearhead content innovation at your company?

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Vidyard

OCTOBER 25, 2017

KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams. If not, check us out at [link] and be sure to schedule a demo [link].

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

SnapApp

OCTOBER 1, 2013

SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. The theme was “lead from within.” One-on-One Marketing.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Vidyard

OCTOBER 25, 2017

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams. If not, check us out at [link] and be sure to schedule a demo [link].

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Vidyard

FEBRUARY 13, 2014

In recently joining the Vidyard team, my first mission was to get to root of the seemingly innocent question: How does a Video Marketing Platform differ from a traditional video hosting and publishing solution? While it seems like a fairly simple question, the more people I asked, the more complex ideas I was exposed to.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Webbiquity

FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. . • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

Enterprise Management 100

Enterprise Management Marketing Management Twitter Salesforce.com 100

The Mx Group

NOVEMBER 17, 2017

Design and Content. Content Marketing. Interactive Content. We are using salesforce.com as our CRM — how well will it work to support our efforts? Strategic, creative and hands-on, she’s an adept marketing practitioner focused on integrated marketing, demand generation, content creation and events for The Mx Group.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. They’ve got access to content, but it’s random, it’s ad hoc. And so that was really the inspiration. Elay : Right. It’s not scalable. Yeah, okay. We need that.”

CMS Development 87

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 87

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.”

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Customer Experience Matrix

NOVEMBER 18, 2009

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100