Remove publisher

WriteSpark

article thumbnail

Why NOT to Publish an Audio or Video Transcript

WriteSpark

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. And by giving your visitors content choices, you will likely find that both text and audio/video forms are well received. In part it is because as a writer, I certainly have a bias for the written word.

article thumbnail

When You Can't Find a Writer Who Knows Your Technology

WriteSpark

These marketing environments involve the most complex and difficult content, so this is a writer who likely won''t be overwhelmed by taking on a big, new writing challenge. Content Marketing Working with Writers content marketing freelance writer technical copywriter technology writing'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When You Can't Find a Writer Who Knows Your Technology

WriteSpark

These marketing environments involve the most complex and difficult content, so this is a writer who likely won't be overwhelmed by taking on a big, new writing challenge. Check whether the writer indicates experience in writing for technical decision makers (sometimes listed as TDMs) in business-to-business sales.

article thumbnail

What's Wrong with Saying You're the Best?

WriteSpark

It can be done, but it means being careful about the copywriting in your promotional content. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers.

article thumbnail

What's Wrong with Saying You're the Best?

WriteSpark

It can be done, but it means being careful about the copywriting in your promotional content. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers.

article thumbnail

Murphy's Laws of High Tech Copywriting

WriteSpark

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

article thumbnail

Murphy's Laws of High Tech Copywriting

WriteSpark

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.