Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. 575,000 tweets published. Affiliate sales support independent publishing. ” The Biggest Challenges in B2B Content Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Publish original studies. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. There needs to be a reason why you are publishing. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

APRIL 13, 2022

Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Affiliate sales support independent publishing. Create valuable, timely content. Look for opportunities to produce content timely as well.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

MARCH 21, 2019

Creating quality content. Content has become the cornerstone of B2B marketing. It’s been reported that 91% of B2B marketers use content marketing. The problem is that some B2B marketers seem to think that churning out new content every day is the key to expanding their reach (it isn’t).

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MARCH 15, 2018

Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish. PostPlanner is all about helping you boost engagement on social media and sharing quality content with your audiences. To drive more traffic.

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. Publish eBooks Using Free Tools.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

APRIL 5, 2022

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. When your content contains statements of painfully obvious facts, it’s not.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

JUNE 21, 2022

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 6, 2020

Further, barely half (53%) of marketers say blogging is their top content marketing priority. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. 36% publish one post per month or less. 72% of marketers agree that content creation is one of the most effective SEO tactics.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

OCTOBER 11, 2022

Affiliate sales support independent publishing. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Avoid being spammy by only posting high-quality content relevant to your audience and responding promptly to questions, advocacy, and complaints.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Social Media Marketing. Personal Finance. Or put another way, if Shareaholic was a country, it’d be the 4th largest country in the world.”

Curation 100

Curation Blogger Content API 100

Webbiquity

APRIL 18, 2023

Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. You’ll keep people on your site if you create valuable content and an interesting website design. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

APRIL 4, 2023

Affiliate sales support independent publishing. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. In their mind, these connection-focused posts “don’t fit with why they’re using LinkedIn.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. Affiliate sales support independent publishing. Leverages Quality Content. Promote a positive brand image in social media platforms.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. Affiliate sales support independent publishing.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

MARCH 10, 2022

Affiliate sales support independent publishing. To move prospects through the sales funnel, client success stories and user-generated content can go a long way. The company posts content about how its customers can get the best deals on work van equipment. Start a Blog (If You Haven’t Already).

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. It is also helpful for streamlining your social media content production.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. If you have decided to include video content in your marketing strategy, keep going and creating more of them. See this review of Hootsuite from the global publishing company Wiley: ?

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Webbiquity

MARCH 7, 2023

Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? For lead generation, an eBook may be one tactic. What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

AUGUST 15, 2017

While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

Link Building 247

Link Building Wikipedia Ad Building Paid Search Agency 247

Webbiquity

MARCH 30, 2024

Affiliate sales support independent publishing. If you get the subject matter and the tone right, but above all if the content is interesting, you’ll create a successful email newsletter, one that people are going to find really worth reading. It’s one of the most powerful tools at your disposal. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

SEPTEMBER 24, 2019

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. Best for Publishing Content to a Wide Audience: Medium. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t.

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. 78% of marketers credit them for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

DECEMBER 27, 2023

Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines. Your content should mirror the language people use when verbally asking questions. ” This subtle adjustment aligns your content with how users express themselves through voice searches.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

NOVEMBER 29, 2019

Write In-Depth Content. Google loves content, so if you want to succeed with SEO you’ve got to get used to writing, and writing a lot. All other factors being equal, longer content tends to rank higher in search. Of course, that doesn’t mean extending low-quality content with fluff or filler text will help.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285