ViewPoint

APRIL 12, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. When published, that connection or company would be notified they have been mentioned. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

AUGUST 28, 2012

The MarketingSherpa/MECLABS folks ALWAYS over deliver on content—and the team is genuinely nice, interesting and open to problem-solving discussions. An update will be published after today's sessions. A beautiful place with pools (even a few brave swimmers), a great golf course (the photo is from our room) and five restaurants.

BtoB 120

BtoB Landing Pages Conference Course 120

ViewPoint

MARCH 19, 2015

Rather than the obliteration of all things print, Ginger explains that as publishing companies have become more targeted and extended to multiple channels (such as digital), the resulting revenue shift has changed the business model accordingly. 3) Email: There’s a notable resurgence in email marketing. Marketing is no longer sequential.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JULY 12, 2012

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). Use voicemails and emails with compelling content to generate and follow-up on leads. A blog accompanying the podcast provides a link to this data. More information and links in the blog.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

NOVEMBER 29, 2011

A number of sales and marketing executives have shared how valuable the content is and how it has helped them. Published by CRM Buyer, the article made it into the round of finalists by winning a monthly “best article” competition this year. target="_blank">.

Peer-to-peer 120

Peer-to-peer Lead Ranking Paid Search Agency Sales Qualified Leads 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Content isn’t enough. Wiley, 2011).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

APRIL 25, 2011

PC: Several reports have been published recently about marketing trends and goals. What they choose to do next in response to your content and communications is a critical pivot point. After all, the subject is top of mind enough to cause them to pay for content with information. But, let’s start with creating content.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

NOVEMBER 27, 2012

For instance, the key to creating “content (blogs, videos, etc.) I am successfully using Linkedin for sales prospecting by applying a simple system—making sure Group members: Create valuable content (answers to burning questions prospects/customers ask all the time). People don’t want to buy into passion, personality or “brand culture.”

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

FEBRUARY 26, 2013

He developed thought leadership content based on surveys and qualitative research for Deloitte Growth Enterprises Services, Forbes Insights, and Ernst & Young, and did research projects on behalf of the Gates Foundation and the Nuclear Threat Initiative. Dan brings a diverse and well-rounded skillset to this role.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. He blogs at [link]. Follow customers into social spaces. It's a smart idea.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

SEPTEMBER 20, 2012

Bob adds, “I’m afraid that companies become so dependent on the technology and content management and lead generation that they’ll forget those basics. Why aren’t they interviewed by marketing more so they can create the content that will cause the company to pull in people who will care about those problems?”. Habit 5: Deliver.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

JULY 19, 2012

To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.” ” Collaborate on Content that Gives Sales a Valid Reason to Connect. That webinar could then become an article.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

SEPTEMBER 5, 2013

Online content in the sales and marketing industries is constantly changing. This article shares four fundamentals that contributed to Lee’s expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. How Marketing Can Deliver Qualified Leads. Via Eloqua. Infographic: Spice Up Your Marketing Mix.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

ViewPoint

MAY 2, 2012

With content being red hot this year, Paul hears a lot from marketers that they don’t have enough content, and he adds that the point of that post is, “You probably have a lot more content than you realize.” ” Good Content Is Hard and Expensive Because the Stakes are Being Raised.

Social Media 120

Social Media BtoB Media Inbound Marketing 120