Vidyard

AUGUST 17, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. We’re absolutely seeing more and more content production and particularly video production coming in-house and organizations. They’re creating videos and publishing them on YouTube.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. In addition, 70% of study participants said that video converts better than any other form of content they use.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

AUGUST 29, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Clair Byrd, Director of Competitive Marketing at Twilio to talk about creating the perfect content vehicle. We didn’t care if we got the byline.

Content 55

Content Thought Leadership Deliverability Design 55

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

NOVEMBER 3, 2014

Once your marketing team gets initial buy-in for content marketing – more specifically, video , your first thought might be, “Yes! Not only is it within your reach (even on a shoestring budget), but 70% of respondents in a Demand Gen survey say that it’s the content format that converts the best.

Video Marketing 68

Video Marketing Content Segmentation Correlation 68

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. About Demand Metric.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Time is running out. The good news?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

MARCH 23, 2021

Get the Report Contents 1. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Watch and Learn In this Chalk Talk video, Vidyard VP of Marketing Tyler Lessard explains how to track and measure the performance of your video content. Let’s explore both.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MARCH 23, 2021

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Benchmarks for Creation and Publishing. Get the insights you need to craft a video strategy that works. Get the Report. User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. This suggests B2B video creators are taking note of shrinking attention spans and shifting audience expectations, and adjusting their content to match. This article was first published on SpinSucks [link] The post Video Length: How Long Should My Video Be?

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

JANUARY 25, 2018

What goes into making great video content? How can they make their video content more scalable, reusable, and personalized? How Can I Increase the Chances of My Post Being Published? We get a lot of blog submissions and only publish the best of the best. How can small businesses get started with video on a budget?

Guidelines 65

Guidelines Custom Publishing Paid Search Agency Budget Programs 65

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. In a world of mass scheduled content, a social feed that is low in quality is usually lacking thoughtfulness. It all depends on how much content you can create or curate. What’s the magic number of Tweets?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Vidyard

JANUARY 7, 2015

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. That’s good to know!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish. That’s why you still need to get your viewers onto an email list.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

SEPTEMBER 24, 2019

KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? A CTA is an action you want a viewer to take after watching your video.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. But content can’t flow in other direction. Know why you’re creating content.” – @EllenGomes , Senior Content Marketing Manager, Glint ( Tweet this!

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

OCTOBER 25, 2017

KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. The post Vidyard Powers New Video Insights and Reporting Tools in HubSpot Video appeared first on Vidyard.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Vidyard

JUNE 8, 2022

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Video Distribution Trends 2.2.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

SEPTEMBER 24, 2019

KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. But content can’t flow in other direction. Know why you’re creating content.” – @EllenGomes , Senior Content Marketing Manager, Glint ( Tweet this!

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

NOVEMBER 6, 2018

” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Combined with the rest of our marketing content, we yielded our largest first-year class in recent history.” It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 23, 2021

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Get the insights you need to craft a video strategy that works. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. Promotion: Making Your Content Simply Irresistible. Video has a lot going for it.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

MARCH 1, 2018

vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level. Dedicating hours of writing, formatting, and design work to produce a PDF chalk full of useful information for our audience— and the only thing being tracked once it was published were downloads.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 93

Vidyard

JANUARY 24, 2017

How many videos are they publishing each month and what trends stand out for different industries and company sizes? Businesses in High Tech and Manufacturing were the most frequent publishers in 2016 averaging more than 20 videos per month ( Tweet this stat!

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Vidyard

MARCH 1, 2018

vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level. Dedicating hours of writing, formatting, and design work to produce a PDF chalk full of useful information for our audience— and the only thing being tracked once it was published were downloads.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 22, 2020

Understand the impact of video content using a new custom report builder: An all-new, report-building user interface will make it easy for marketers to analyze video view data for deeper insight into video performance and contact engagement.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Subscribe Now Sam Nelson If you’re an SDR, then this content is for you. Like, a lot. Let’s dive in, shall we?

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124