The Effective Marketer

AUGUST 10, 2011

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Is it timely?

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

APRIL 26, 2012

A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. Problem is, many research papers contradict each other. 2: The structure of the social network .

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Mapping Webinars to Your Content Plan. Webinars are a great channel to include in your content marketing plan. All Webinars Are Not the Same.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. See his bio at the end.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JANUARY 31, 2012

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Fully automatic feeds publish to a social media platform without any human intervention. The catch is, while automation is tempting for publishers, it is often annoying to readers. Automatic feeds come in two flavors.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

NOVEMBER 6, 2012

You have created all that content, invested in a marketing automation system, and still the leads are not converting. First, take a closer look at your content and answer the following questions: 1. If you answered “yes” to at least one question, your content might be the one to blame. Cleaning Up Your Content.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 30, 2012

Content Marketing : content marketing is not new , but it is all the hype now. A good understanding of the difference between whitepapers and ebooks , along with other forms of content publishing and distribution will give you valuable points during the interview process.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. That’s why I wrote a comprehensive guide to help you in your email selection process. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 25, 2009

Published action items : sometimes referred as meeting minutes, it really doesn’t matter what you call it as long as it contains clear action items from the meeting, indicating who will do what by when. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. United States License. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

JULY 28, 2015

Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Your sales enablement and content marketing plans need adjustment. Your sales enablement and content marketing plans need adjustment. Is your content focused on promoting the product features or in showing value?

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 25, 2013

So for someone who is publishing content with the title of evolution of marketing automation, they are surely missing out on a LOT of stuff that happened before in marketing history. Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

So for someone who is publishing content with the title of evolution of marketing automation, they are surely missing out on a LOT of stuff that happened before in marketing history. Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 7, 2012

However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. In short, if you’ve been using your old email template for a while and would like the chance to bring in some new content, a new template might be just what you need.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100