publisher Content Related Topics 
LeadSloth
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. As you get feedback from the prospects, you refine your content in an iterative way. The OLD Situation.
LeadSloth
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Rebekah Donaldson’s “Red on Marketing&#.
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LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.
LeadSloth
APRIL 24, 2009
Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration.
LeadSloth
AUGUST 10, 2010
Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. . ‘Free’ customers may lack the expertise to be successful. expensive sales teams). What is your take?
LeadSloth
AUGUST 17, 2009
Marketo has published separate Lead Scoring Guide with similar suggestions. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. For each stage and role you need to have optimized content. See also my introduction to Lead Scoring. Lead Management ROI. awareness and evaluation).
LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. Marketers must be publishers. Publish or perish is no longer just the mantra of academia, it’s a key aspect of a company’s marketing strategy. We need to keep publishing, but, more importantly, we need to engage in conversations. The need for new analytical skills. are enabling and 2.)
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