Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content.

Content 142

Content Marketing Websites Content Marketing Organization 142

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary. Visit my website for more content on industrial marketing.].

Content 134

Content Marketing Activities Content Marketing 134

Industrial Marketing Today

JANUARY 11, 2021

Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Trade Show 139

Trade Show Content Marketing Content Course 139

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We’ve read that content marketing is the way to go.

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

FEBRUARY 17, 2017

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing.

Trends 66

Trends Content Marketing Content Advertising Benchmark 66

Industrial Marketing Today

JULY 20, 2021

Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Landing Pages 179

Landing Pages Lead Generation Generation Leads 179

Industrial Marketing Today

SEPTEMBER 17, 2020

Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. This is only a content summary. This is only a content summary.

Marketing Qualified Leads 149

Marketing Qualified Leads Lead Ranking MQL Lead Generation 149

Industrial Marketing Today

MAY 17, 2021

Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Custom Publishing 142

Custom Publishing Impressions Marketing Websites Conversion 142

Industrial Marketing Today

APRIL 23, 2021

Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Marketing Websites 163

Marketing Websites Planning Content Design 163

Industrial Marketing Today

APRIL 14, 2020

Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Lead Generation 170

Lead Generation Generation Leads Lead 170

Industrial Marketing Today

NOVEMBER 11, 2020

by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% Please click on the headline to read the full article.

Search Marketing 140

Search Marketing Marketing Google Research 140

Industrial Marketing Today

AUGUST 19, 2020

by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Read more The post, %Industrial Marketing—You Want Coaching With That?% Please click on the headline to read the full article.

Marketing & Strategy 182

Marketing & Strategy Marketing Marketing Strategy Marketing Websites 182

Industrial Marketing Today

MARCH 3, 2021

Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Email Marketing 160

Email Marketing Social Media Marketing Social Marketing 160

Industrial Marketing Today

JULY 15, 2020

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. This is only a content summary. This is only a content summary.

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

Industrial Marketing Today

MAY 20, 2020

In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Marketing Websites 184

Marketing Websites Business Marketing Strategy Marketing & Strategy 184

Industrial Marketing Today

JUNE 22, 2020

Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

JULY 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

Industrial Marketing Today

JANUARY 16, 2023

I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. It is packed with valuable research data and expert opinions.

Opinions 158

Opinions Marketing Report Marketing Research 158

Industrial Marketing Today

APRIL 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing Marketing Report 60

Industrial Marketing Today

JULY 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. This is only a content summary.

Content Marketing 60

Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

JUNE 15, 2020

Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Planning 150

Planning Marketing Plans Marketing Strategy Marketing & Strategy 150

Industrial Marketing Today

MARCH 6, 2015

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently.

Content Marketing 60

Content Marketing Content Marketing Studies 60

Industrial Marketing Today

DECEMBER 14, 2020

The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year.

Marketing Websites 91

Marketing Websites Content Marketing 91

Industrial Marketing Today

MAY 7, 2012

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about?

Content Marketing 60

Content Marketing Planning Content Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

JANUARY 11, 2019

There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Buyer Personas 132

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing 132

Industrial Marketing Today

DECEMBER 10, 2012

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Paid Search Agency Marketing & Strategy 60

Industrial Marketing Today

AUGUST 20, 2012

Content marketing is a central topic in most of my recent conversations with industrial companies. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). However, your industrial marketing content must do a lot more than just SEO. That is the good news.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

JULY 18, 2019

I’ve published several articles on inbound and industrial content marketing in the past. This is only a content summary. Visit my website for more content on industrial marketing.]. Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns.

Inbound Marketing 89

Inbound Marketing Education Marketing Marketing Prospects 89

Industrial Marketing Today

DECEMBER 4, 2019

Read more The post, %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Industrial Marketing Today

JANUARY 25, 2012

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Online product configurators.

Top of Funnel 60

Top of Funnel Buying Cycle Lead Ranking Digital Marketing Funnels 60