Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. This isn't to say that Datorama lacks focus.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

AUGUST 27, 2015

I would have looked so much more prescient had they announced the acquisition after I had published this post! But, getting back to last week's conversations, what really struck me was a less obvious connection of ABM and predictive to content. I expect LinkedIn will use Fliptop's capabilities in these ways among others.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

APRIL 1, 2020

Izea also predicted that influencer advertising prices would fall as more influencers post more content. The findings they did publish echo the others: more online media consumption, low trust in government, and expectation that employers will look after their employees. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

SEPTEMBER 15, 2016

Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Venture Scanner recently published the the number of companies founded by year for 1,295 martech firms in its database. Fortunately, other data is available.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

SEPTEMBER 28, 2017

But I heard in London about CDPs in financial services, publishing, telecommunications, and several other industries where CDP hasn’t previously been used much. The AgilOne audience were all retailers, not surprisingly given AgilOne’s focus and the relation of the event to Shop.org.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

JUNE 2, 2018

To be clear, data can still be encrypted, so blockchain contents can be kept private if the owners wish. If blockchain let advertisers and publishers connect directly, it could reduce the “adtech toll” significantly. Content rights. That’s cool in its own nerdy little way, I guess. Payment processing.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

MAY 6, 2017

audience transparency, and even placement near objectionable Web content are all tactics in the assault, aimed both at winning concessions and weakening their opponents. That means better outcomes for marketers, greater monetization for publishers, and more engaging content for consumers." Recent complaints about ad measurement.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

AUGUST 25, 2016

show account-level descriptive metrics including coverage, contact frequency, visitors, contacts by job title show account-level result metrics including reach, engagement, influence, velocity show reach, engagement, influence, velocity by campaign, content, persona, segment, etc.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks).

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention. So far, I’ve only been discussing data integration.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 23, 2013

Along those lines, I am embarrassingly excited to report my formal whitepaper explaining the CDP in depth has just been published. It was sponsored by ReachForce but they had no influence on the actual content. (In So it''s worth several shoves to get the ball rolling.

Marketing Automation Services 120

Marketing Automation Services Reachforce Marketing Automation Custom Publishing 120

Customer Experience Matrix

JUNE 2, 2015

But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. The fact that prices are published is itself a mark of a later entrant.) How simple? Well, one measure is implementation time. Another measure of simplicity is the campaign building interface.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JUNE 3, 2017

Rules can draw on machine learning models that predict content affinity, churn, lifetime value, near-time purchase, and engagement. The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format. Automated product recommendations are due later this year.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - But think the more likely cause is that marketers in publishing are more likely to sell directly (i.e., I’m not sure I trust the data, but it’s a pretty picture nevertheless.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

NOVEMBER 30, 2011

In hopes of avoiding these mistakes, Raab Associates has just published a workbook on assessing integration capabilities before you buy. The workbook was sponsored by SalesFusion , although they didn't influence the contents. Sadly, most marketers pay little attention to these nuances until they've already selected a product.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 15, 2015

This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Its primary clients were then, and still remain, digital marketing agencies.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 15, 2010

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). The contrast here is with obstacles such as creating enough content, which were cited by people who were highly satisfied, suggesting those obstacles were ultimately overcome.*

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

NOVEMBER 19, 2015

The company tracks which devices are consuming what content, associates the content with intent, and then associates the devices - as much as it can - to companies. The Big Willow uses data from media it serves directly and from the nightly feeds that ad networks and publishers send to media buyers.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

SEPTEMBER 3, 2009

Nineteen percent actually publish their own blog while 29% comment on blogs. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen. Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) The Twitter figures are surely much higher by now.) of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

SEPTEMBER 17, 2009

What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups. But, on talking to the company, it turns out there is a pretty interesting product here.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

FEBRUARY 13, 2014

Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. The real issues are budgetary (budgets and content), organizational (skills, data quality, sales feedback, sales integration, and performance standards), and technical (data collection and compatibility).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 20, 2013

Once Universal Behaviors are loaded into Silverpop, they become available within the system for queries, program triggers, rules within programs, dynamic content, personalization, scoring, and analysis – pretty much anything that could be done with standard Silverpop data. Connectors for other CMSs will be added as clients request them.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. Content Management 0.5 I've now come back to my senses.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 18, 2012

Delivery systems manage touchpoints such as Web sites, email, and social media publishing. Platform functions are supporting technologies such as the marketing database, planning and budgeting, content management, analytics, and security. Campaign management is the rules and models to select names for promotions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MAY 21, 2015

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JUNE 19, 2015

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). After all, the real cost of marketing automation is the time spent running the system and creating content and the real value comes from improved business results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. I also found plenty of insightful content that doesn’t include specific numbers. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

DECEMBER 14, 2009

The campaign calendar lays out of scheduled events by all voices over time, and is color-coded to show whether a particular event has already been delivered, is ready to go, or still needs approved content. Users can drill into an event to add the content itself including bit.ly links that allow the system to track the click-through.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MARCH 29, 2007

Enpocket describes this in some detail in a white paper published last year. The enpocket Web site also says they now offer a content and community management module (not sure why those are lumped together) that is not mentioned in the white paper. I don’t know what, if anything, is truly unique about enpocket.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

AUGUST 3, 2010

Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) Incidentally, I don’t think they’ve published that figure anywhere before, so there’s a bit of news in this post after all.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120