Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Digital Marketing Podcasts'

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

OCTOBER 21, 2014

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Before you press that publish button, take a look at your content. Pump up your content.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Outbrain serves over 200 billion content recommendations every month and reaches over 557 million unique visitors from across the globe.

Lead Ranking 100

Lead Ranking Lead Scoring Banner Ads Marketing Strategy 100

Crimson Marketing

JANUARY 9, 2014

38% brands not listening to what content works for my audience. 62% of marketers published a blog this year, although the blog requires 9% of a marketers’ total full-time staff dedications and 7% of their total budget. Pro bloggers are approached to write about or review products 8 times per week. 38% negotiating rates.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

MAY 28, 2015

Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. Originally published with American Marketing Association. Or a link to a web page where readers can download something. Image: Courtesy of The Marketing Collaborative .

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 26, 2015

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Content is not managed as a strategic asset.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

MAY 26, 2015

Some of the key concepts discussed are: Better Together: The infrastructure needs and cost of producing a television commercial is high, and so is the benefit of a single advertising message published across multiple channels. Robert highlights the mechanics that explain why we see made-for-television commercials in digital video channels.

CMO 100

CMO Television marketing Trends Video Marketing 100

Crimson Marketing

JUNE 20, 2013

For example, the support might take the form of intelligence about a specific account for the sales rep, or new content that might help the buyer overcome some objections. Originally published on MarketingProfs Daily Fix Blog.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 4, 2013

How B2B marketers distribute content across social channels: 26% on Pinterest. 83% of marketers prefer LinkedIn for distributing B2B content. 74% of B2B marketing companies use Twitter to distribute content. B2B Content Marketing Realities. B2B Content Marketing Realities. Pinterest – 19%. 80% on Facebook.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

OCTOBER 7, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

AUGUST 21, 2014

It’s all about capturing the right marketing intelligence to know where to engage your audience, and then reaching that audience through targeted content marketing solutions, such as published content. . They orchestrate content marketing solutions that situate their brands at the moments that matter to their audiences.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100