Cintell

FEBRUARY 7, 2019

With these insights, organizations can validate new markets, tailor product strategy to personas, develop high-relevance B2B content, and match sales and marketing activities to buyer’s journeys with personalized campaigns, nurture and engagement,, and product marketing based on motivations and affinities gleaned from buyer insights.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

FEBRUARY 3, 2016

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

DECEMBER 28, 2015

Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. Revise your personas every few months and tack on new insights you gleaned from clients – and even prospects you didn’t win.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

OCTOBER 23, 2017

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Blog content and social media posts – create content that speaks to different personas. Originally published here – [link]. How do you create a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166