Biznology

DECEMBER 5, 2013

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. (Photo credit: Wikipedia). But have you given Pinterest any thought? Babies from Babble.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

MAY 17, 2021

That means examining how well aligned your content is with your audience’s interests and with where they are in their buying process. Any content with a message that is at odds with your goals should be adjusted or retired. Promotion Are you getting the word out about your content?

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JANUARY 4, 2012

My friend, Paul Gillin has a blog called Newspaper Death Watch that chronicles the slow decline of an entire publishing industry. Everyone knows that some parts of the publishing business are dying because the Internet gives content away. Why are these smart marketers doing what publishers once did? Parents Magazine.

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

OCTOBER 23, 2017

People will have the power to replace all or parts of their advertising, content, and consumption with what they want. If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

MAY 16, 2018

For example, executives insist on reviewing branded content before it is published. Creative pieces aren’t done until they’re approved by executives and ready for publish. If executives are not allowed to review branded content because such reviews violate a core principle of agile, they will often abandon agile.

Design 163

Design Work Management Marketing Management Microsite 163

Biznology

DECEMBER 15, 2016

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Most of the people I talk to outside of IBM have no idea of the size and scale of our publishing efforts. Incorrectly tagged content surfaces irrelevant experiences to users. Hence my tweet response above.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

NOVEMBER 11, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Certainly, one blog post a year is not going to reap you the marketing rewards you seek, but the “we have to publish 3 blog posts a week, come hell or high water!” Make it Relevant. Make it Personal.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. Adapting content to previously gathered data. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Another side of the argument is the emergence and sophistication of what we now call “branded content.”

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

JUNE 12, 2014

Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. Yes, the pace at which new information is published has increased rapidly, but it has always been a (relative) fire hose of information. Encouraging comments/interaction with your content.

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80

Biznology

DECEMBER 18, 2017

Next, your ads and content will fit you. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

JUNE 12, 2018

Content marketing is online reputation management. And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. We identify welcome and unwelcome content appearing in the search results under consideration, incorporating any feedback or suggestions provided.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

FEBRUARY 21, 2018

Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. They are more concerned about the dangers of ad fraud or brand embarrassment at ads being placed next to controversial content. Jeff Pundyk thinks you should.

Opinions 184

Opinions Marketing Report Ads Advertisements 184

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

SEPTEMBER 30, 2015

Research Director Peter O’Neill is blunt about describing the current content marketing landscape. But maybe not surprising, given the consistently poor grades buyers have awarded marketers in surveys about content marketing. However, most B2B content marketing I’ve seen focuses on features and comparisons. Like this post?

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

OCTOBER 16, 2017

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

AUGUST 28, 2017

That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. You need to take control with the content you are putting on the LinkedIn publishing platform–and through the discussions you create. You drive demand and you get them to take next step actions.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

DECEMBER 17, 2020

Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. The post Long-Form content and the art of persuasion appeared first on Biznology. Be relevant by finding a news hook.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

FEBRUARY 20, 2018

Honestly, it’s sort of like being a professor: have you published and what have you published recently ? Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! So, start today. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

OCTOBER 5, 2017

Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.” The company is producing content as fast as they can because their social media audience is “hungry.” At the end of the day, your content needs to drive a conversion.

Social Media 150

Social Media Activities Organization Media 150

Biznology

MAY 3, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. That rule is that volume wins.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

NOVEMBER 15, 2017

This 30-minute webinar recording will show you how to take back leadership from the giant tech platforms, with new exponential growth publishing strategies, technology, and resources. Giant tech platforms are winning the wars in advertising revenues, content displays, and escalating e-commerce.

Online Marketing 152

Online Marketing Planning Leads Lead 152

Biznology

AUGUST 3, 2016

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80