B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” So, you need to plan enough time to write quality content. My blog posts take about an hour to research, write and publish. Here are a few ideas: 1.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

OCTOBER 2, 2015

Google changed its algorithms to favor quality content in the form of long blog posts. Content marketing often requires a high volume of publishing to be effective. New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? Some are opportunists from other industries that are in decline (publishing is one) who decide they’ll just get into web development because it’s easy and clients don’t understand the technology.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

JULY 16, 2014

On the other hand, dropping traditional marketing tools altogether and focusing on new tactics like content marketing and social media alone is also risky. The key is choosing the best marketing tools for each situation, which of course depends on your target audience and your marketing budget.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 6, 2014

John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point. If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today. So, bloggers, it’s up to you.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. Content is more important than ever. Again, without direction or content, your employees and customers will fill the void. on a real-time basis.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. Blogs and content with no attribution to anyone or anything really make me wonder. Do you publish valuable content?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I truly respect their work and try to support their content when I see it online. Happy, that is, until “the comment.”

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

DECEMBER 13, 2011

You need to have others comment on your content and share links to your website! If you blog, make sure when you hit the Publish button, a link to the blog and its title go to each of your social media platforms automatically. If you don’t blog, share others’ content including articles, videos and blog posts.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

DECEMBER 30, 2013

Post messages and content that will interest them. Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Third, now that you’ve made your connections and established your brand, you need to engage with your followers. Add value and show up consistently.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

SEPTEMBER 29, 2011

For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. Great content that adds value for your prospects and customers creates goodwill. How do you get all of this social media content and messaging done? Leverage Technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

APRIL 27, 2012

Can you re-purpose content from other marketing or company materials? I keep my list on an Excel spreadsheet that now has 165 topics – 83 of which were published. These questions should be answered before you start the blog, or it won’t be successful. You should have a plan and timeline for the blog.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Have your security personnel and/or your IT personnel review all video before it is published. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

Will you get articles published? Month 6 – Create positioning content in your new space. Get articles published, continue to develop content and share in your growing social networks. Month 7 – Write a product launch plan. Write down all the tasks and details of how you will do your product launch.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

JUNE 16, 2015

Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. The Corporate Executive Board (CEB) published an article titled 3 Pervasive Myths about Millennials. Millennials use technology differently than other generations.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 23, 2014

Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “ Industry Influencers’ Content Marketing Predictions for 2015 ,” with several predictions from content marketing experts.

Planning 100

Planning Content Marketing Content Marketing Plans 100

B2B Marketing Traction

JULY 20, 2016

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. The other consultant, a former boss of mine, apologized and took the plagiarized content down.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100