Avitage

JUNE 11, 2014

Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. Here’s where the blogging premise is flawed: they shouldn’t have to create content.

Cross-Selling 120

Cross-Selling Thought Leadership Blogger Network Marketing 120

Avitage

JULY 6, 2012

Content marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. What often happens is writers write about what is new and interesting to them even though it is foundational content well known by the audience.

Education 120

Education Demand Resources Optimization 120

Avitage

AUGUST 8, 2017

The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.” ” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels.

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

OCTOBER 31, 2013

What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? We (and others) […] The post How to execute content marketing appeared first on Avitage.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

Avitage

OCTOBER 31, 2013

What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

APRIL 18, 2017

I’m done talking about “content.” I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.”

Design 120

Design Content Verticals B2B Sales 120

Avitage

OCTOBER 30, 2014

I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The lesson involves the difference between thinking like a marketer, and thinking like a publisher. ” Traditional vs Publishing Process Marketers think in terms of creating — writing — content. .”

Multi-Channel 120

Multi-Channel Content Opinions Education 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way.

Content 120

Content Vendors Optimization Practices 120

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. Content Marketing Content Publishing Strategy content use case'

Content 120

Content Optimization Resources Marketing Strategy 120

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 30, 2014

This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. When curating both internally developed and third-party content, we harvest specific elements from within the source content itself.

Curation 120

Curation Content Tips Tactics 120

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. This is book for people who want or need an initial understanding of Content Marketing. I read it in a couple of hours on a plane ride.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Principles and.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

MAY 1, 2016

Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? The initial DISC model comes from Dr. William Marston, a physiological psychologist, in a book entitled Emotions of Normal People, published in 1928.

Profiling 120

Profiling Relevance Personalization Content 120

Avitage

MARCH 26, 2014

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. I think some deeper distinctions about content can help here.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. You may not even become aware of the […] The post One Hour Content Marketing Reality Check appeared first on Avitage. That is the first competitive battle you have to win.

Content Marketing 120

Content Marketing Content Marketing & Strategy Buy 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. I have learned we tend to apply new technologies initially, by using old paradigms. […] The post Learnings From A Content Strategy Hangout appeared first on Avitage.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

MARCH 4, 2014

Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. They also call themselves “content strategists”. I learned these are the people who, in some important ways, are technically ahead of many content marketers. What is Intelligent Content?

Enterprise Management 120

Enterprise Management Content Marketing Content Conference 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Are there customer […].

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120

Avitage

MARCH 7, 2012

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. They then buy from us.

Practices 120

Practices Content Marketing Best Practices Content 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content That Stands Out In this morning’s email Ryan Skinner from Velocity responded to a question I had previously submitted.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

MARCH 19, 2015

Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content, get better outputs from content operations, and better returns on content investments. At the recent Content Marketing World, content ROI was a prominent topic.

Content 120

Content Vendors Custom Publishing ROI 120

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

Avitage

OCTOBER 17, 2012

Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. I love to look for paradox in life.

Content 120

Content User-Generated Content Video Marketing Generation 120

Avitage

OCTOBER 15, 2012

Forgive the redundancy, but Ardath Albee has another good post talking about the role of content in the b2b IT buying process. One major finding is enterprise IT Decision Makers engage with an average of 10 content assets during their buying process. Content Marketing Content Publishing IDG content study'

Buy 120

Buy Process B2B Content 120

Avitage

JUNE 24, 2015

When it comes to content marketing, there’s near universal agreement on “what to do,” what actions organizations must take. This articles provides a deeper understanding of a business or enterprise class content strategy. This operations model is designed to meet new content criteria and challenges.

Content Marketing 120

Content Marketing Paid Search Agency Class Content 120

Avitage

OCTOBER 17, 2012

Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. And yet, we wonder why this content “sucks.”

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

JUNE 13, 2012

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. Blogs have emerged as the best way to create for content marketing. Where do you focus?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites). recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

MARCH 7, 2012

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Content 120

Content 120

Avitage

MARCH 7, 2012

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Content 120

Content 120

Avitage

JUNE 19, 2012

An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. I copied the link into our content inventory (you have one of these, right?). My day started like most days.

Curation 120

Curation Practices Content Network Marketing 120