Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Once you do this, you can align the content with the right keywords. The content includes insider expertise, current research, and more. Screams bottom of the funnel, right?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is an Ad Exchange? What is an Ad Network? What is an Ad Serving?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 2, 2023

You can use automation to enroll new leads in nurture campaigns that send educational content over time. Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195