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The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform? Does anything work  any more in an era of Content Shock ? Is reading dead? Or something else? Today?

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Why Publishers Need A DMP

It's All About Revenue

Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. The DMP Is The Roundabout.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Avitage Master Content Publishing Briefing


Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. As a publisher, the face of LinkedIn has changed significantly. Content worth sharing.

9 Keys To Brand Publishing Success

B2B Marketing Insider

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. Few brands have been successful with content marketing. That’s content marketing.

Best Practices For Social Media Publishing

It's All About Revenue

Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. As you can clearly see that's a lot of content that is being published and liked, shared and so on. Best Publishing Practices. Forget them.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. Content Marketing

For Sales Blogging and Social Selling – Think Like a Publisher


Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. Sales people need content to build credibility, provide innovative insights (please, let’s stop with  “thought leadership”) and give value to get attention and interest. Here’s where the blogging premise is flawed: they shouldn’t have to create content. The practice of social selling has crossed the chasm and entered the tornado stage.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

But you can break through the clutter by providing valuable content that effectively attracts, reaches, and engages your audience—educating them rather than advertising to them. Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Publishing on LinkedIn will give you a real edge, and you should start now while there isn’t much competition. Do you know about LinkedIn blogs?

Three uncomfortable lessons about criticism I learned from publishing my book

grow - Practical Marketing Solutions

self-published on Amazon. worked sweats and fears on that darling, had a professional editor and published it with the best intentions. Criticism of substance means a reviewer points out errors and inaccuracies in your content. There’s a lot fire going on personal attacks on the content creator nowadays. Always separate content criticism from creator criticism.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

You Are Publishing Too Much (and Failing)

Junta 42

think all of us content marketers need to be mindful of this. As many of you know, I’ve been working with the team on my latest book Content Inc. which will be released at Content Marketing World 2015 in September. In almost all cases, these successful content marketing-driven companies put all their energy into one channel. Target too many audiences with your content.

Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

B2B Marketing Insider

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month. Content Marketing

A Beginner's Guide to Publishing on LinkedIn


LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. Before you dive into a post, it's important to note that LinkedIn's publishing platform is a little different than your company blog.

Why the Publishing World Needs Humane Design


It’s a set of design principles used to create the most comfortable content experience for audiences. But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. Fifty? hundred? thousand?

Content Checklist: Don’t Publish Without It

Writing on the Web

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. It defines valuable content using five benchmarks: Findable                               . Readable.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Feeling overwhelmed, blogging becomes a hit or miss (less frequent, and not much in terms of new content.). Or are you a little blocked, maybe even constipated?

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

Content marketing  is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish  quality online content  is to find a good writer to supply articles. Content marketing doesn’t work as well without unique and personalized copy.  Entertain. Engage. Enrich.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well.

LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions


LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only. While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish. Don’t copy content word for word. Instead, rewrite posts and publish those.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. Sometimes they get it wrong.

A sustainable process for optimized content marketing and brand publishing


You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. We push brochureware, product copy, and editorial content left and right–and immediately its time to create more.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets. LinkedIn publishing has to be a new action item in the editorial calendar. Final Thoughts.

What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Meanwhile, B2B buyers still hunger for good, specific content just as they always have.

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. There are many good reasons to publish a book: awareness, income, self-gratification, an entry point for speaking opportunities, etc. Getting organized.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. blog post and a writer were assigned in advance to ensure the creation of the content. Publishers?

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers


The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. Some are saying this won’t affect publishers that much.

Publish or Perish and What It Means For CMOs

It's All About Revenue

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. What does the future hold for marketers and publishing? SO: Final thoughts.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? LinkedIn Will Favor On-Site Content. Yikes!

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. Blog content to drive interest and sales. So I’m picky now.

Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. We are all publishers now. Sign up.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? If you haven’t heard it, listen closely… Your content is begging to be shared and consumed by eager audiences , so don’t let all your hard work go to waste. Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership.

One million words later, I still fear publishing

grow - Practical Marketing Solutions

The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. So far, I’ve wanted to publish each story, edited it to death, and then dropped that mess of a wordpocalypse into the abyss of my hard disk drive. That’s the cool part.

Most Valuable Publishers


What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. In a recent article, Wall Street Journal reporter Steven Perlberg referred to the trend as “a kind of content marketing, but for athletes.”

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages


As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. ” The question is whether this strategy can help publishers and brands please the Facebook algorithm gods.