Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. To break through the noise and gain the attention of B2B prospects, our content must be better than good. Due to this shift in buying, vendors have had to become publishers or risk obscurity. Consider how the following tips can help your company adapt more easily to publishing content that becomes sought out and a preference for your prospects. Our lists are long and our patience is waning. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Content Marketers: How to Think and Act Like a Publisher July 22nd, 2010 | By Jeremy Victor Introduction In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher&#. So how do you begin to find or create the content you will need to succeed? We are all publishers now. MORE >>

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. What I’ve outlined here is my process for developing a sound content marketing strategy for industrial clients who are new to using inbound content marketing for generating more high quality leads at a lower cost per lead. The H stands for How. MORE >>

” It should be required reading for every B2B journalist and publisher. In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”. Atlantic Media seems to have accepted what Lewis DVorkin keeps telling us ( most recently last Thursday ): Content is content, whether it comes from an editor or an advertiser. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. MORE >>

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Try all of them. MORE >>