Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. That’s because they’re always looking for easy-to-consume content that will equip them with the best knowledge and insights to make decisions. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Watch the free demo Originally published on Salesforce.com on September 27, 2023.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. You’ve got to create content that will appeal to them and bring them to you. Not at all.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content, with the right message, to the person in the right role at the right account at the right time. Our advice?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

InsightSquared

FEBRUARY 27, 2018

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. If only you had known that your prospect had already signed up for a free trial and was farther along the buying journey.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc., Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Customer Experience Matrix

MARCH 6, 2016

Of course, the only people who really need to worry about Infusionsoft’s business prospects are its investors and employees, although channel partners and clients do have some stake in the results. Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 27, 2014

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

NOVEMBER 16, 2014

The new product is Hushly , which addresses the reluctance of prospects to provide their email address even in return for valuable content. This is the gating dilemma: more people will read your content if it’s not gated, but you don’t capture their email address unless you gate. All told, I think Hushly is a pretty clever idea.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc., Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Lead Liaison

JULY 9, 2021

Add image points that can be clicked to reveal images and text content in containers, pop-up windows, or hyperlink to other assets. The extension can create new Prospect Profiles in Lead Liaison or bring up the Profile of existing Prospects to provide greater context. 6: Landing Page Hotspots [details]. NEW ACTIVATIONS.

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Photo credit: Wikipedia.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. How could you see using this kind of content for your company?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Content Creation Workflow Management. Creating the content itself. That’s where interactive content comes in. What’s missing?

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. What was their general content consumption flow?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ANNUITAS

MARCH 1, 2016

How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Really we want to know the critical path of content offer and engagement channel dialogue that led to someone becoming a qualified lead, opportunity and/or closed revenue?

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Customer Experience Matrix

DECEMBER 19, 2011

Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. Organ also introduces the notion of an “advocate development funnel” that parallels the traditional prospect development funnel.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Lead Liaison

OCTOBER 12, 2017

As a user myself, I first started using Salesforce.com. Whether you’re using enterprise-level CRMs such as Salesforce.com or Microsoft Dynamics, or something with the essentials such as OneFocus™ or Pipedrive, having a marketing automation system coupled with your CRM is vital these days. Prioritization. Prioritize leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

InsightSquared

MARCH 8, 2019

From there, I was able to hit more prospects, make headway into accounts I’d been having trouble with, and book more meetings–big wins. For example, have I absolutely butchered a pitch reaching out to one of the hottest prospects in my territory? Without ZoomInfo , I’m not sure where I would get my prospects’ contact info.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Customer Experience Matrix

JULY 17, 2009

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. Most clients just select directly from the external systems instead. The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Leadspace

JANUARY 4, 2017

Real-time content/offer management. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. On the other hand, you still have to create the actual content, which is probably the biggest expense of all. Whether it’s radically simpler is another question. Some perspective is in order.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. Leveraging social media to help maintain mindshare, keep prospects informed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Sales reps can also receive regular reports via email on activities by prospects, qualified leads, and targeted companies.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Content Standard

MAY 14, 2015

But how is it that these powerful, behemoth systems remain flexible enough to enable teams to test new content, new creative ideas, and new techniques? Sales and marketing are equally responsible for the health of the new business pipeline, and both groups should interact with new business prospects often. Here are five ways: 1.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings. Media Contact: Sandy Pell, Sr.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

The Point

APRIL 1, 2014

The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. That email solicits feedback on the downloaded content, encourages social sharing, suggests other resources, and provides the BDR’s contact info in the event of any questions or immediate interest.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100