ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. Content Marketing is the about building measurable business growth. Everyone inside the business creates content.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. About 19% claimed they consume between five and seven pieces of content, and 11% said they consume more than seven pieces.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Granted, those factors make content marketing a long-term investment.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

MAY 24, 2022

Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. times, which is a 43.2%

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Create Your Video Content. Quick Takeaways. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs.

Spending 286

Spending B2B Marketing B2B Content 286

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. 9 Customer Retention Strategies That Use Content Marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). hours to consume the B2B content they requested last year.

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

JULY 1, 2021

However, respondents are still struggling with delivering personalized content (44 percent), integrating all marketing systems (43 percent) and creating a successful strategy (41 percent). Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Launch Marketing

MARCH 28, 2023

As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch. The Results vcfo uses content to shine light on the challenges faced by organizations like those they serve and how to meaningfully address them.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. In the past, content marketing used to be all about: Creating content.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Share relevant and compelling content, and interact with social media users who engage with the posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. SEO for Content Course.

Resources 195

Resources Content Marketing Lead Gen Course 195

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98