Smashmouth Marketing

JANUARY 25, 2017

The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. In the old pure outbound model, they could get credit for meetings they set from outbound prospecting. My expectation was a 100 or so people, with some decent speakers. What I got was a huge surprise. What did I take away?

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JUNE 11, 2010

Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. Woods' idea that marketers and sales folks can now "read" a prospect's digital body language (i.e. Pick this one up.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

FEBRUARY 17, 2011

They want to be able to absorb content and let the decision take hold. Me: "The sales process doesn't start until a conversation with a prospect does." I'm fairly confident that Tom's direction was that buyers want to be in control of the buying cycle. They don't want to be sold to. They want experts.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

JUNE 30, 2009

Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Many people misunderstand the process of a cold call and lose the attention of the prospect. So make that 30 seconds relevant to what a prospect wants to hear.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Many people misunderstand the process of a cold call and lose the attention of the prospect. So make that 30 seconds relevant to what a prospect wants to hear.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Remember, prospects want to sell themselves nowadays, but it's our job as marketers and sales people to accelerate that process or educate them along the way.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Remember, prospects want to sell themselves nowadays, but it's our job as marketers and sales people to accelerate that process or educate them along the way.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

NOVEMBER 19, 2009

We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Understand the value of Content.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

OCTOBER 21, 2009

It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook. Personally, I'll love it. Professionally, I can see demand gen goodness for inbound marketing all over it.

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It advises on building pipeline, improving messaging and better ways to market to your prospects. Definitely worth checking out. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. The influence of content and word of mouth jumps them from side to side to back and down again.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

NOVEMBER 17, 2010

Was the content or offer valuable to the prospects?". Did you take the time to put your buyer personas together? Did the list you marketed to contain data that, at the outset, should have been cleansed? Were the calls to action clear? Were there calls to action at all? Was the implementation team spread too thin?

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

JUNE 16, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. greenleads : iLoop: our role as marketers is to communicate, deliver, and exchange value to customers and prospects #mpb2b. Yesterday I posted my favorite tweets for the day. Again, the twitter feed was loaded. Find it with hashtag #mpb2b.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JUNE 9, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Yesterday I posted my favorite tweets for the day. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

AUGUST 28, 2009

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Italics are their own company description, following that is my comment. million companies.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Italics are their own company description, following that is my comment. million companies.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2009

The technology is only an enabler - the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels. I'd recommend that for every new lead you get, you have a relevant follow-up sequence that provides valuable content that will help them.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

The technology is only an enabler – the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels. I’d recommend that for every new lead you get, you have a relevant follow-up sequence that provides valuable content that will help them.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 8, 2009

Besides, we all know from experience that the best campaigns engage prospects over time, with multiple media. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. And from what I can see, traditional media outlets aren't dying, but they are adapting. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Besides, we all know from experience that the best campaigns engage prospects over time with multiple media. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. And from what I can see, traditional media outlets aren’t dying but they are adapting. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! A guest post on AG Salesworks' Sales Prospecting Perspectives blog provided an interesting comparison to inside sales reps and detectives. 7 Fluff-Free Reasons Your Online Content Isn't Spreading.

Demand 100

Demand B2B Comparison Demand Generation 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. Mike: Some people believe a lead isn't a prospect until they score at a certain level.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. Mike: Some people believe a lead isn't a prospect until they score at a certain level.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100