ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

ClearVoice

JUNE 15, 2021

A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. How Is Marketing Writing Different From Other Types of Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Marketing Insider Group

AUGUST 23, 2018

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust.

Content 232

Content Trust Marketing Video Marketing Buy 232

DivvyHQ

MAY 25, 2023

Content creation can be messy and overwhelming. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand.

Marketing Management 74

Marketing Management Software Features Content 74

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. This post explores how AI can assist with content creation. What Exactly Is AI for Content?

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Want to show off a new product?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

Conversion Rate 308

Conversion Rate Conversion Content Traffic 308

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

SEMrush

JANUARY 19, 2021

You need to keep in touch with customers through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.

Order 145

Order Content Planning Advertising Channels 145

DivvyHQ

JULY 13, 2023

Looking to lighten your content creation load? Look no further than AI content writing software. But which one is best suited for your various content use cases? Check out our latest article to help you navigate through the options and find the perfect fit for your team.

Software 72

Software Best Practices Content High Quality Lead 72

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce.

Product 52

Product Template Impressions Keywords 52

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

SmartBug Media

JUNE 15, 2023

With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. The HubSpot Content Assistant integrates seamlessly with your HubSpot workflow and harnesses the power of AI to streamline the content creation process for marketing emails.

Marketing AI 98

Marketing AI Hubspot Email Marketing Content 98

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Contently

APRIL 13, 2023

to understand how they could help me produce better content. As I did, I kept hearing about the amazing productivity gains people have been seeing. A big one relates to the kind of content I write. (As Every one of us functions as a prompt engineer when we instruct a tool like ChatGPT to write or create a text for us.

Generation 150

Generation API Webinar Metrics FAQ 150

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is copywriting?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately. This statement does all of the above.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Because writing effective industrial blogs requires a unique set of skills and strategies. Because writing effective industrial blogs requires a unique set of skills and strategies. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

Ahrefs

JANUARY 8, 2023

A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to sales, it’s not about what your product does. It’s about … Read more ›

Product 96

Product Examples Tips Content Marketing 96

Scoop.it

MAY 10, 2022

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. It’s frustrating, discouraging, and demotivating.

Practices 86

Practices Tips Content Template 86

Contently

MARCH 25, 2021

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional.

Press 188

Press Product Case Study Case Studies 188

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And what makes them want to buy it again and again?

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

ClearVoice

DECEMBER 5, 2022

Content marketing is a long game. This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. This post covers the most common content marketing mistakes and how to avoid them. Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. That's what HubSpot's AI Content Assistant in workflows brings to the table.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Don’t forget about your past performance!

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Contently

DECEMBER 21, 2022

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. million shoppers.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. ToqueAI has added GPT-4 to its content creation platform.

Product 102

Product Enterprise Management Copywriting User-Generated Content 102

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Subtitle: Provide detailed information in terms of what the product/service did specifically to solve the problem.

Case Study 107

Case Study Case Studies Studies Work Management 107

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. Step 1: Find your keywords WriteSonic puts content optimization front and center. It cannot combine and write in different styles like Jasper or ChatGPT. Check for duplicate content.

Marketing AI 81

Marketing AI Copywriting Landing Pages FAQ 81