Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. A ssets (free). S ocial Media. Quit your belly-aching.

Content 100

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Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Easy-peasy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? People visiting your website want to see something that piques their curiosity in you and your products and services. The content must be relevant, new and, of course, SEO “friendly.” Do not use a template or basic page format and tweak the content.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters. Words matter.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

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Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Related posts: Mental Skills Make Better Content Writers. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). A huge volume of content about everything possible, creating information overload for readers. That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

SEPTEMBER 20, 2011

How do you write compelling content that attracts and engages readers? First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. You must tell them how they will feel, when they use your services or products.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

MARCH 27, 2013

Content should be focused on readers, not you and your business. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. They ask, “What will your product do to make me better than the others?”. It’s their key content marketing piece, and there are others.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 3, 2011

alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 This is really what content marketing is all about. Action is the goal for all good content designed to market your business on the Web. Content Marketing with Blogs provides 4 key ways to make your blogging easier so you get more results. #3 Whats Possible?"

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Related posts: Compelling Content: What Are Readers’ Hot Buttons?

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Related posts: 10 Ways to Make Content More Engaging.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Related posts: 3 Easy Tips to Target Readers with Your Content. How to Make Content More Engaging: 10 Tips.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

OCTOBER 7, 2010

Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. How do we stand out from the amazing barrage of sensory stimuli to be the one product or brand that makes sense and is embraced by the brain? Attractive Content: Speak to the brains.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. They don’t care about your products so much as what they will do for them.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Related posts: Content Marketing with Videos: Free Webinar. Even back then (2005?)

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I believed that my writing products would sell themselves. Tweet This!

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. A story is all about context.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. 10 Ways to Make Content More Engaging.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Writing Better Web Content: Ask what?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. How can you use the status trigger to persuade people to use your services or products? Related posts: Content Marketing Tips: Seth Godin on Tim Burton.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Know your product or service.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Your online content has to convince Joe that he needs you first and foremost. Share this on Technorati.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100