LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. Essentially, they changed their technology without updating their processes. Process First. They think strategically about their sales & marketing processes. That was hard.
LeadSloth
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?
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LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
AUGUST 16, 2010
Great lead nurturing content starts with great email copy. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages. link this all to your marketing automation processes. map content to personas and buying stages.
LeadSloth
AUGUST 24, 2009
Part of a good lead management process is knowing exactly who are involved in the sale. If possible, create personas for all people involved in the buying process. No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on.
LeadSloth
AUGUST 25, 2010
Create Content That Your Audience Needs. Several of the leading marketing practitioners and consultants have written chapters on topics ranging from sales & marketing collaboration to conversion optimization and content marketing: Jill Konrath : Candid Letter from Sales to Marketing. Know All About Your Audience.
LeadSloth
JUNE 23, 2010
Table of Contents. The Complete Process. This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. 3: Know them WELL.
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