Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. But its application can truly help content marketers in a variety of areas.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

DivvyHQ

MARCH 17, 2022

If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support each other through every step of the sales process. But what does that process look like, and how can content support it? Here's a helpful guide for content marketers.

Top of Funnel 120

Top of Funnel Process Content Paid Search Agency 120

Ahrefs

SEPTEMBER 15, 2023

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death. You … Read more ›

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Template Process Content Business 124

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Process 127

Process Content Marketing Content Creativity 127

Contently

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Process 172

Process Planning Work Management Marketing Management 172

MarketMuse

MARCH 8, 2022

Scaling content isn't as simple as doing more of your current processes. To upscale your content 10X, you need a better process.

Process 86

Process Content Webinar Metrics 86

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 103

Process SEO B2B Marketing Lead Scoring 103

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Content Marketing Institute

JANUARY 21, 2021

Content marketing often is a messy, haphazard process. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

Process 140

Process Content Paid Search Agency Order 140

Content Marketing Institute

MARCH 21, 2023

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why. Continue reading →

Process 97

Process Content Companies 97

Content Marketing Institute

DECEMBER 8, 2021

Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute. Here’s five steps to do just that.

Planning 132

Planning Process Content Efficiency 132

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync. Building a sales process can be challenging.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. How can I use DAM to automate processes? How will I communicate DAM processes to users?

Digital Asset Management 110

Digital Asset Management Process Work Management Customer Surveys 110

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Call for Papers and Content Management. Call for Papers and Content Management. Event Budget Management.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 258

Marketing AI Ethics Content User-Generated Content 258

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 103

CRM Process Ideal Customer Profiles eCommerce 103

DivvyHQ

OCTOBER 12, 2022

Within many companies, the initial drafting of a content asset is only a small step in a much larger workflow that results in a published piece. Multiple rounds of edits, revisions, and compliance reviews can add days and even weeks to your content production lead time. How can this be streamlined?

Process 88

Process Ad Building Content Product 88

Content Marketing Institute

JANUARY 11, 2022

What’s your brand’s content score? Use content scoring to find out. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute. This balanced and actionable tally will help you evaluate quality, performance, and more.

Process 125

Process Content Content Marketing Paid Search Agency 125

Marketing Insider Group

MARCH 14, 2021

It just means you have to think about the relationship and the process in a slightly different way. A good example of this would be if you were business looking to grow your reach on social media , while also increasing your follower count in the process. Not at all. So let’s put this concept in motion. Take Exceed.ai

Marketing AI 255

Marketing AI Sales Qualified Leads High Quality Lead Process 255

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Brandpoint

FEBRUARY 2, 2021

Lots and lots of content? So, in 2018, we published an eBook titled The Content Marketing Operating System. The Content Marketing Operating System (or the CMOS, for short) details our proven process for creating and executing a solid marketing plan from start to finish. What is the Content Marketing Operating System?

Content Marketing 133

Content Marketing Process Planning Paid Search Agency 133

B2B Marketing Directions

MAY 28, 2023

There's no doubt that marketing content can influence business buyers at several stages of their buying journey. But can marketing content alone cause a business decision-maker to begin a buying process? In other words, is marketing content sufficient, in itself, to break the grip of the status quo?

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

Vision Edge Marketing

JULY 8, 2021

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. And that means you need to focus on creating and documenting Marketing’s processes. Therefore, ALL work is process.

Process 141

Process Work Management Efficiency Template 141

Search Engine Journal

AUGUST 11, 2020

There's so much focus on creating content that it's easy to forget the other steps of the content marketing process. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal. Here's a regular reminder.

Process 144

Process Content Marketing Content Search Marketing 144

Content Marketing Institute

APRIL 4, 2022

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading →

Process 127

Process Template Content Content Marketing 127

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Steps of a Strategic Planning Process in B2B Marketing Step 1: Understand your target audience Understanding your target audience is the foundation of any successful B2B marketing strategy.

Planning 116

Planning Allocation B2B Marketing Process 116

Anyword

FEBRUARY 1, 2023

Creating content is an incredibly rewarding experience. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Outlining your content.

Process 98

Process Copywriting Content Blogger 98

MarketMuse

APRIL 29, 2021

Effective work management can make your content planning process more efficient, helping you publish more consistently. The post How to Effectively Manage Your Content Planning Process appeared first on MarketMuse.

Process 105

Process Effectiveness Content Efficiency 105

Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how.

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Process Product Tools Content 122