WebMarketCentral

JULY 30, 2009

Your company doesn't produce any thought-leadership content. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 9, 2007

Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out. And then they'll write about you!" It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

DECEMBER 18, 2007

You can link names of your executives used in press releases back to their profiles on these sites. Tag your content on social media sites. Participating in these sites helps increase visibility for your content and organization both directly and through search engines. Your prospects want to know who you are connected to.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

NOVEMBER 30, 2007

I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results. conversion rate. Hmm, may be worth trying.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

SEPTEMBER 6, 2007

Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. As previously reported , when making purchasing decisions, B2B buyers spend more time with social media than any other content except vendor materials, and trust social media more than any other source.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 2, 2009

His deck actually covers the organic search marketinging basics—keywords, content and links. His tips include using news monitoring tools to react to new developments quickly; taking a stand on a controversial issue within your industry; and creating linkworthy content (glossaries, reviews, advice, tools, assets, news, etc.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

DECEMBER 12, 2007

We decided that our editors could provide their Top Net Pix within given categories and users would be appreciative to avoid visiting sites with an excessive amount of advertising and a low amount of useful content. We try to be a balance between too many results from the big guys and content overkill from the other guys.

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

FEBRUARY 1, 2008

I helped many Einsof clients with their online content, and, largely because of the reception and interest in my Marketing Interactions blog, decided to make strategic communications a full-time endeavor in early 2007. It was a good choice. Sometimes it's about unlearning what you know and taking a fresh look from a new perspective.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JULY 30, 2007

the kind of content you could charge people for – but decide not to) in order to really go viral. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 20, 2007

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. All press releases and news releases need to be search-engine optimized.

Press 20

Press PR Social Media Optimization 20

WebMarketCentral

JANUARY 23, 2009

"After title tags, headlines are the most important component of web pages for search engine rankings.Include the primary keyphrase of your web page in the first-level header.The main header should describe the content of the page succinctly in 40 to 60 characters."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JUNE 29, 2005

The basics of the founding and ownership were included in all of the company's press releases, such as this one from May 2000 announcing the expansion of their service to wireless devices. But for now, the small group that saved Backflip seems content to leave it as is - simple, useful, and free.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. tags: PR 2.0, tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

DECEMBER 7, 2009

Shelton advises following people who retweet your content in order to build relationships with people who value what you share. Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

NOVEMBER 20, 2008

What's needed-beyond unique and useful content-to really make a blog successful? Is Writing Great Content Enough to Build a Successful Blog? Is Writing Great Content Enough to Build a Successful Blog? How do you come up with a great blog name? Which common blogging mistakes should you avoid? So what is?

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

DECEMBER 15, 2008

First off, why do think MarketingSherpa has been so successful, over a long and turbulent period, in a market where so many paid content providers have failed? You're not rewriting press releases or dashing off opinion columns. WebMarketCentral (WMC): Thanks so much for your time today, Anne. It's not easy.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

JULY 11, 2008

In writing Marketing That Matters , authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on marketing strategy—with a point of view. The book combines guidance on marketing strategy and tactics with a "socially responsible" orientation.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20