B2B Memes

JULY 13, 2010

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. innovative. award winning.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). My working life is now completely consumed by content marketing. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Maureen Alley: Never tweet what you wouldn't say in person.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 6, 2011

After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. They are not going away.

Startups 100

Startups Press Software Intent 100

B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. And yet I wonder. But does it?

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

OCTOBER 4, 2012

Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

SEPTEMBER 24, 2010

As you pass backward through the abysm of time, all’s well until July 2005, when the monthly navigational links give out, and you have to keep pressing “older” over and over. (I But the Web is still a teenager, and this is a slender reed on which to rest the coming century of Web content.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. Its news content, all sourced to the original, is entirely aggregated from elsewhere. And just as importantly, Circa tries to match the form of content to its container. That’s not what the readers of the trade press are looking for. Circa dispenses with it entirely.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. The first is the thorny issue of press releases.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. I remember typing my first post, pressing publish, and seeing my words right there on the web, with the ability for people to leave comments underneath. Adam Tinworth.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100