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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

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Your Most Pressing SEO Questions Answered

BOP Design

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. Do you have other pressing SEO questions about your B2B website and marketing strategy?

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Don’t Publish a Press Release. Create a Product Story Instead

Contently

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. At Contently, we think of ourselves as our best case study.

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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal.

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What is the Difference Between a MAT Release and a Press Release?

Brandpoint

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Depending on your needs, you might lean more toward one type of branded content over the other. Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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How To Write a Press Release

SEMrush

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it.

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